Jessie J, Emilia Fox and Olly Murs prove they care as they auction signed Lindt bears eBay for BBC Children In Need
Show You Care With The Lindt Bear campaignPorcelain bears signed by celebrities to be auctioned to raise 100,000A further 16 celebrity bears will be created
15:58 GMT, 10 October 2012
Singer Jessie J is one of 20 generous celebrities lending her support to a new BBC Children In Need fundraising campaign.
Actresses Emilia Fox and Helena Bonham Carter are also endorsing the Show You Care With The Lindt Bear campaign, which aims to raise 100,000 for Children In Need by auctioning limited edition porcelain Lindt bears signed by celebrities.
Singer Jessie J, left, and Silent Witness actress Emilia Fox, right, are two of the celebrities taking part in the BBC Children In Need campaign
To help reach this target, 20 celebrities have signed a gold porcelain version of the trademark chocolate Lindt bear for an online auction, which will take place in phases on eBay over the course of five weeks.
Singers Tom Jones, Olly Murs, Emma Bunton and Alexandra Burke are also taking part.
Each week, four of the little bears will be added to the auction site in a sale that will last for ten days with 100 per cent of proceeds going to the charity.
As part of the campaign, Jessie J, Emilia Fox, Arlene Phillips and
Angela Griffin took part in a photo shoot with renowned
fashion photographer Lorenzo Aguis.
Actress Angela Griffin, left, and former Strictly Come Dancing judge Arlene Philips, right, were snapped by renowned fashion photographer Lorenzo Aguis for the Show You Care project
Singer Natalie Imbruglia's signed Lindt bear currently has a top bid of 52.23 on eBay
Jessie J said: 'The Show You Care With The
Lindt Bear campaign is a great way to raise money for BBC Children in
Need, it's a great charity.
'I was so happy to be able to be involved to
help raise funds. Make sure you go online and get bidding! And eat lots
LINDT'S CARE BEARS
Jessie J, Sir Tom Jones
Emilia Fox, Roger Federer
Arlene Phillips, Chemmy Alcott
Angela Griffin, Mollie King
Olly Murs, Natalie Imbruglia
Alexandra Burke, Lorraine Kelly
Emma Bunton, Amanda Holden
James Martin, Sarah Cox
Twiggy, Helena Bonham Carter
The highest bid on Natalie Imbruglia's bear currently stands – at time of press – at 52.23, with bidding closing at midnight on 18 October.
Meanwhile, Spice Girl Emma Bunton's bear's top bid is 51, DJ Sara Cox's is at 31, and Helena Bonham Carter's is at 43.
But if you’re not lucky or quick
enough to secure a signed celebrity bear of your own, don't panic – you
can also 'share a bear' on Facebook.
Upon reaching 25,000 Facebook
shares, 25,000 will be donated to the Children in Need fund, another
way you can help Lindt raise money for this fantastic charity.
The Lindt team said: 'We are thrilled to be supporting BBC Children In
Need this year, a truly worthy charity close to the hearts of all at
'Our loveable chocolate Lindt bear was launched with a resounding
success last year and the celebrity signed versions we're sure are going
to be just as popular!
'Get online to support your favourite celebrity
and bid for their signed limited edition Lindt bear, we wish you the
very best of luck in the auction.'
To 'share a bear' online, visit Lindt's Facebook page.
Actress Helena Bonham Carter, pictured with her signed charity bear, upon which the top bid is 43
DJ Sara Cox, left, and Spice Girl Emma Bunton, right, posing on eBay with their charity bears
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