Jessica Simpson's first ad in $4m Weight Watchers deal hits TV screens… but fails to show her body
07:59 GMT, 11 September 2012
She's being paid a reported $4million to act as the new face of Weight Watchers.
And now Jessica Simpson has starred in her first advert for the diet programme, filmed back in July as she got stuck into her weight loss regime.
Yet the footage has failed to capture her full figure, presumably the one thing that viewers want to see so that they can make a comparison between her before and after figure.
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I'm no supermodel: Jessica Simpson in her new advert for WeightWatchers
'I'm Jessica Simpson and yes I'm doing Weight Watchers,' she tells the camera, smiling.
'There is a lot of pressure to lose weight but I'm not a supermodel. I'm just Jessica trying to eat real food in the real world and I really just wanna be healthy for my daughter.
'So I knew Weight Watchers was the only way to go. It's working.
'I'm on my way and it feels amazing. Really I just wanna be a better version of myself.'
The advert focuses on Jessica's upper body, with close-ups of her face.
'I'm on my way': The advert was filmed in July, when Jessica only felt comfortable being filmed from the chest upwards
Ugh! Jessica laughs and smiles in the advert, filmed three months after she gave birth
on Katie Couric's new chat show today the singer and actress admitted
that at the time she wasn't comfortable revealing her whole frame.
Since the clip was filmed Jessica, 32, has continued on her healthy eating plan – taking her total weight loss to an impressive 40lbs.
But she still isn't at her goal, after her weight hit more than 170lbs while she was pregnant.
Opening up: Jessica talked to Katie Couric, on the debut episode of her new chatshow, Katie
Talking on the debut episode of Katie today Jessica explained why the Weight Watchers programme is working for her.
'You have to track every bit, and you can't get away with the bites because they add up,' she said.
'You have to be completely honest with yourself, and I think just creating that relationship of honesty with yourself is so good.'
As she was: Heavily pregnant Jessica on Jay Leno; she revealed that she thought the weight was due to excess fluid and would come out with the baby
Along with tracking her food Jessica is also working out.
And now she she is 10lbs away from her goal weight, she’s using her daughter to get there.
'I basically take her with me, whether it’s strapping her on me or strolling around the neighborhood,' she said. 'My new goal is 14,000 steps a day.'