Jessica Simpson and Tommy Hilfiger tap into lucrative tween market

How Jessica Simpson and Tommy Hilfiger are proving their financial savvy by tapping into lucrative tween market

10:55 PM on 3rd June 2011


Sister act: Ashley and Jessica Simpson are teaming up to launch a fashion line for teens and tweens


Diffusion line: The Simpsons” new collection, which will include activewear and denim, launches this fall

Justin Bieber Tommy Hilfiger

Lucrative market: Justin Bieber (left) has tapped into his teeny-bopper fan base with creating a bevy of beauty products, while Tommy Hilfiger (right) is set to launch his Tommy Girl line next month

Cecilia CassiniOlsen twins

Tween moguls: Cecilia Cassini, 11, designs clothes for fellow fashion-forward girls, while the Olsen twins (right), now 24, launched a hugely successful Wal-Mart line when they were just 12