Jessica Simpson and Tommy Hilfiger tap into lucrative tween market

Jessica Simpson and Tommy Hilfiger tap into lucrative tween market

How Jessica Simpson and Tommy Hilfiger are proving their financial savvy by tapping into lucrative tween market

10:55 PM on 3rd June 2011

fashion

Sister act: Ashley and Jessica Simpson are teaming up to launch a fashion line for teens and tweens

clothes

Diffusion line: The Simpsons” new collection, which will include activewear and denim, launches this fall

Justin Bieber Tommy Hilfiger

Lucrative market: Justin Bieber (left) has tapped into his teeny-bopper fan base with creating a bevy of beauty products, while Tommy Hilfiger (right) is set to launch his Tommy Girl line next month

Cecilia CassiniOlsen twins

Tween moguls: Cecilia Cassini, 11, designs clothes for fellow fashion-forward girls, while the Olsen twins (right), now 24, launched a hugely successful Wal-Mart line when they were just 12