What a playful bunny: Jessica-Jane Clement strips off completely naked for new PETA advert to urge against animal testing
23:23 GMT, 18 July 2012
She was one of the favourites when she appeared in the Celebrity Big Brother house at the start of the year.
And now Jessica-Jane Clement is demonstrating exactly why she's so popular.
The animal loving glamour model has stripped off completely naked to rally against animal testing on behalf of PETA.
Stripping off: Celebrity Big Brother star Jessica-Jane Clement bares her naked body and poses with a bunny for a new PETA advert to prevent animal testing
The Real Hustle star has helped promote the new campaign by revealing her bare skin while she writhes around on the floor with a bunny named Sammy.
In both of the shots, the words 'No bunny should suffer for beauty' are scrawled across the poster.
Jessica-Jane can be seen lying on her back with her legs in the air and her curves suggestively displayed as she smoulders at the camera.
She carries the brown and white bunny while the rest of the advert reads: 'Don't delay the EU cosmetics test ban'.
In the other picture, Jane's derriere can be seen as she carries the bunny over her shoulder and her body is reflected in a mirror.
But she contains her modesty by placing her leg in the way.
Clement is actively trying to urge the European Commission not to Abandon the 2013 Deadline for ending the sale of animal-tested cosmetics across the European Union.
Revealing: Jessica-Jane has spoken out to urge the European Commission not to abandon the 2013 deadline for ending the sale of animal-tested cosmetics in the EU
The new ads are part of PETA's campaign to urge the European Commission not to bow to pressure from the cosmetics industry and postpone or compromise the 2013 deadline for banning the sale of all cosmetics containing ingredients tested on animals.
And it's obviously something that means a lot to the Celebrity Big Brother star as she uses her body to get the message across.
She said: 'Men are now embracing their feminine side, which has meant a boom in the male grooming industry, and girls are starting to use makeup younger than ever before.
'With such a high demand for cosmetics, it's important to ensure that demand for beauty products doesn't mean animals dying.'
She added: 'Testing on animals isn't necessary – many companies don't test at all. That means no company should profit from it, and I think doing this campaign will show people how important this ban is.'
Jessica-Jane joins a growing list of celebrities – including Pamela Anderson, Paul McCartney, Ricky Gervais, Kimberly Wyatt and Alicia Silverstone – who have urged the European Commission to uphold the cosmetics testing deadline.
For more information, please visit PETA.org.uk/2013.