1million Olympic Golden Girl: Jessica Ennis is first female athlete to earn huge sums from lucrative sponsorship deals
22:09 GMT, 20 July 2012
Whether she wins an Olympic medal or not, it seems Jessica Ennis has struck gold.
The 26-year-old heptathlete is on course to earn a staggering 1million from lucrative sponsorship deals this year – making her the first female athlete to do so.
As favourite to take gold in the women’s heptathlon, she has secured around twice as many of these deals as most of her rivals.
1million girl: Jessica Ennis has made lots of money through lucrative sponsorship deals
And this week, she was pictured enjoying the perks of just one of them – a 78,930 Jaguar XKR donated by the car firm.
She sped off in her five-litre, super-charged V8 engine vehicle after a day’s training at the English Institute of Sport in her hometown of Sheffield.
The flash sports car, more often associated with Premier League football players, was an indication of the enormous personal wealth Ennis is accumulating in the run-up to the London 2012 Games.
Driven: She gets in to a Jaguar XKR donated by the car firm
She has secured major sponsorship deals
with Adidas, BP, Aviva, Olay, Omega, British Airways, Jaguar and
Powerade. Most team GB athletes have around half as many contracts.
with such backing comes responsibility, and at training this week she
dutifully ensured she was head-to-toe in Adidas, from her trainers to
The Adidas deal is worth up to 320,000 a year, including performance bonuses, and is believed to be the highest secured by any Team GB athlete. That contract alone could pay off any mortgage on her 330,000 three-bedroom semi-detached home in an upmarket suburb of Sheffield.
Golden girl: The 26-year-old is set to become the first female athlete to pocked 1million in sponsorship deals
The full article is available in the August issue of GQ magazine on sale now
It puts her on track to earn 1million in 2012, on top of the estimated 700,000 she took home last year.
extraordinary earnings are a far cry from her modest upbringing in a
terrace house in Sheffield, with her painter and decorator father Vinnie
Ennis and social worker mother Alison Powell.
And experts said last night that she has the potential to earn millions more if she takes gold.
Matthew Glendinning, of sponsorship experts Sports Marketing Frontiers, said: ‘The people around Ennis have done a remarkable job to put her in a potentially winning position on the track and off it.
‘However, even they may be surprised at the wave of attention and commercial opportunity that will be unleashed if she wins gold.
‘The heptathlon competition will keep her in the limelight for two full days and her ability to appeal to men and women of all ages make her possibly the biggest female Olympic star Great Britain has ever seen.’
Ennis has also increased her profile by taking part in several risque photo shoots for men’s magazines, including one for the August issue of GQ magazine in which she appears in wet-look hot pants, stilettos and a low-cut red blazer.
She is favourite to win the women’s heptathlon, with odds of 5/6 at Coral and 4/6 at Ladbrokes.