Jenny Packman at Debenhams: Kate Middleton"s designer to launch high street collection


From Duchess to Debenhams: Jenny Packham launches high street collection

The Duchess of Cambridge has turned heads in several of her designs.

But for many, Jenny Packham's pricey eponymous label – which starts at 85 for a Swarovski embellished thong – has remained a little off budget.

Now the British designer, whose flagship store is situated in London's Mayfair, is launching a cut-price collection for Debenhams.

Jenny Packham

'No.1 Jenny Packham’ , a glamorous new
women’s, accessories and children’s range designed exclusively for the
department store, will retail from 85 to 160 and launches in April

'No.1 Jenny Packham’ , a glamorous new women’s, accessories and children’s range designed exclusively for the department store, will retail from 85 to 160 and launches in April.

It captures Jenny’s signature style in a collection of 19 dresses, available in soft metallics, floral or intricate graphic prints and bold block colours.

They feature Packham's signature wrapping, pleating and gentle draping of fabrics, in a variety of styles from floor-sweeping maxis to organza prom dresses.

A range of accessories including bags, jewellery, shoes and occasion headwear will complement the dresses, with prices ranging from 18 to 100.

Duchess of Cambridge

Duchess of Cambridge

DuRoyal seal of approval: Catherine has worn Jenny Packham's designs three times. At the ARK gala in London (left), in Calgary, Canada (centre) and at the polo in Santa Barbara (right) in 2011

Royal seal of approval: Catherine has worn Jenny Packham's designs three
times. At the ARK gala in London (left), in Calgary, Canada (centre)
and at the polo in Santa Barbara (right) in 2011

The collaboration also sees Jenny’s
first foray into childrenswear design, as the women’s collection is
complemented by a capsule bridesmaid offer.

The flower girl and bridesmaid dresses take Jenny’s signature elegance
and attention to detail, to create charming pieces for children,
featuring georgette, lace and intricate embellishment to add sparkle.
Prices start from 48.

In store ‘No. 1 Jenny Packham’ will cover approximately 8,300sq ft of
space across 72 stores for launch, and will expand to a further 56 later
in the year.

The first eight dresses in the women’s collection will be available in
stores and online in April, with the remainder rolling out through the
summer.

The designer said: 'As a young girl I
was regularly abandoned in Debenhams Southampton whilst my parents
disappeared to search for the latest Teasmade or some other ‘must have’
electrical appliance. During this time I lost myself in the rails of
70’s polyester and dreamt of a life in fashion.

Jenny Packham

Jenny Packham

Jenny Packham

Fit for a princess: Some of Jenny Packham's designs on the runway during New
York Fashion Week 2011

'Therefore it is only natural that I have chosen Debenhams to launch my first High Street collection.

Jenny Packham

Jenny Packham is a British fashion designer known primarily for her bridal gowns and ready-to-wear collections

'My aim always is to design styles that create glamour and excitement whether it is for the red carpet or a teenage prom.'

'My collaboration with Debenhams is a great opportunity for me to offer my signature style at an attainable price.'

Packham will join the likes of Julien Macdonald, Roksanda Ilincic, Jonathan Saunders and
Matthew Williamson who have also created capsule collections for the UK retailer.

With
the luxury brand boasting an elite fan base, Jenny Packham's
purse-friendly pieces are sure to be a hit with price-conscious
shoppers.

Stars such as Rihanna, Keira Knightley, Beyonce and Cameron Diaz have been spotted in gowns from Jenny Packham and last year the Duchess of Cambridge opted the designer on three separate occasions.

The most memorable being a 3,800 shimmering gown worn to the ARK charity gala last year.

The 30-year-old was also seen in two dresses on the Royal tour to Canada and the U.S.

She chose a yellow sundress for her arrival in Calgary in, and a hand-painted floral frock to attend the polo in Santa Barbara, California, two days later.

Jenny Packham launched her first collection at the London Designer Show in 1988, the label now has stores in London and Paris, and is stocked globally.