Jay-Z"s fashion label Rocawear laid off over half its staff day before Blue Ivy Carter"s birth

How fashion label founded by Jay-Z laid off over half its staff on the day before Blue Ivy's birth

As Jay-Z and wife Beyonce Knowles celebrated the birth of their daughter, Blue Ivy, on January 7, just half the staff at the former 'apple of his eye', clothing line Rocawear, were returning to work after a series of lay-offs.

According to documents filed at the New York Department of Labor, 28 of the 56 workers at the fashion label were let go on January 6.

Cuts were made to the men and boys' division of the hip hop apparel line that the star and his partner, Damon Dash, founded in 1999, citing 'economic reasons' as the cause.

Unfashionable Rocawear, the clothing line founded by Jay-Z and Damon Dash in 1999 laid of half its staff the day before Blue Ivy Carter was born

Unfashionable Rocawear, the clothing line founded by Jay-Z and Damon Dash in 1999 laid of half its staff the day before Blue Ivy Carter was born

The New York Post reported that the documents were filed the day before the birth of the famous couple's baby girl at Lenox Hill Hospital to which Jay-Z allegedly donated $100,000.

The Brooklyn native, however, who shot
to fame in the Nineties, sold the Rocawear label in 2007 to Iconix
Group, a company owned by Real Housewife of New Jersey, Jacqueline

According to the New York Post, though
Jay-Z (real name, Shawn Carter) has retained an interest in the brand,
his contractual obligations have expired and he no longer needs or
wishes to promote it.

An unknown source told the Post:
'Jay-Z doesn't do anything without getting paid a lot of money — a lot
more than Rocawear is generating.'

Broke The Iconix group, which owns, Rocawear cited 'economic reasons' as the cause of the layoffs

Broke The clothing company, sold to Iconix Group in 2007 has cited 'economic reasons' as the cause for the layoffs

The news will no doubt frustrate the Occupy Wall Street protestors who were angered by the exploitative selling of Rocawear's 'Occupy All Streets' T-shirts.

Canned: Staff were cut from the Rocawear Kids division

Men and boys first: Both the men's and kids' divisions lost staff in the cuts

The playful tees were on sale in November for $22 a go and yet none of the proceeds were donated to support the '99 per cent' cause.

TMZ spoke to a prominent
figure in the movement at the time who said: 'Jay-Z, as talented as he
is, has the political sensibility of a hood rat and is a scrotum.

attempt to profit off of the first important social moment of 50 years
with an overpriced piece of cotton is an insult to the fight for
economic civil rights known as #occupywallstreet.'

That may indeed be one reason sales figures at the clothing company have been steadily dropping.

Another, according to the Wall Street Journal at the end of last year, may be the $2.8million lawsuit brought against the label by one of its Rocawear licensees, ROC Fashions.

meanwhile, has been causing a stir of her own by appearing on the cover
of her latest album, 4, considerably paler-skinned than she looks in
real life.