Jamie Oliver quits as face of Sainsbury"s after 11 years


Jamie Oliver quits as face of Sainsbury"s after 11 years

Now Sainsbury”s will have to “try something new today”: Jamie Oliver quits as face of supermarket after 11 years

5:34 PM on 12th July 2011

His bags are packed: Jamie Oliver is parting ways with Sainsbury

His bags are packed: Jamie Oliver is parting ways with Sainsbury”s after 11 years as the face of the chain

Lucrative deal: The TV chef was paid more than 1 million a year to promote the chain

Lucrative deal: The TV chef was paid more than 1 million a year to promote the chain

Happy family: Jamie Happy family: Jamie

Happy family: Jamie”s wife, Jules, starred in some of the adverts with him

Switch The Fish: Oliver launched Sainsbury

Switch The Fish: Oliver launched Sainsbury”s sustainable fishing campaign last month, handing out fresh samples in London

Sainsbury

Sainsbury”s CEO Justin King, pictured with Oliver, said: “In our industry, it has been one of the most successful and mutually rewarding partnerships ever”