Jamie Oliver launches own brand of "ethical" fish fingers


Jamie Oliver launches own brand of "ethical" fish fingers

Jamie Oliver launches own brand of “ethical” fish fingers

2:21 AM on 1st September 2011

Changing habits: TV chef Jamie Oliver

Changing habits: TV chef Jamie Oliver

Pastures new: The launch follows news that Oliver is ending his 11-year partnership with Sainsbury

Pastures new: The launch follows news that Oliver is ending his 11-year partnership with Sainsbury”s, which also has a campaign to boost fish consumption