What a mess! Jamie Oliver and Jonathan Ross take to the skies for a food fight… on a rollercoaster
23:11 GMT, 17 October 2012
Whenever a food fight takes place, it's inevitable someone or somewhere is going to get messy.
However, for Jamie Oliver's new TV show, Jamie and Jimmy's Food Fight Club, the celebrity chef took things to a whole new level.
Together with co-star Jimmy Doherty, the pair enlisting the help of Jonathan Ross for a food fight on a rollercoaster.
What a mess: Jamie Oliver (far left) and Jonathan Ross (second left) get covered in chips and milkshake as they film Food Fight Club on Southend pier
It's not going to be easy to clean this lot up: Jamie, Jonathan and Jimmy were representing Italy in the fight
Boarding the Rage rollercoaster on Southend Pier, the trio ended up covered in milkshake, chips and burger as they took part in a food fight with their co-stars.
With Jamie, Jimmy and Wossy representing Italy and another team representing Great Britain, they went head-to-head while whizzing around at 70 kilometres per hour.
It looked like the Italy team were the worse off, with Jamie covered in strawberry milkshake as he got off the ride.
Victorious Jamie looked like he'd had fun as he left the rollercoaster
Taking to Twitter later on Wednesday night, Wossy wrote: 'Had a lovely day filming with Jamie and Jimmy. Came home with my ears full of strawberry milkshake. Most unusual.'
The new four-part Channel 4 show sees Jamie and Jimmy teaming up to take over a seaside cafe in Southend that they used to visit in the 1980s and re-open it for friends, locals and celebrity pals.
All guests will be invited for a 'food fight where anything goes'.
Nice and tidy… for now: The TV stars try to eat their fast food at the beginning of the ride
Milkshake shower! Team GB behind Jamie's Italy team end up being showered with milkshake
Each week, the pair will take a food theme, such as sausages or dessert, and search the UK looking for the best examples of the food and compare it with an equivalent from the continent.
Jamie said: 'It's set up to be the most exciting, interesting and funny cooking show ever to be shown on TV.
Messy enough for you: The group were travelling at 70 kilometres per hour
'Together we'll be leading the charge of Food Fight Club. We are going to be taking these fantastic products and dishes to the country which thinks it's the best in the world and we are going to battle it out, all judged by an impartial panel.
'It's a great opportunity to remind everyone how we love our food and learn more about our food culture; at the same time we'll be admiring and respecting the culinary skills of our neighbours. It's all about love… and war!'
Jamie and Jimmy's Food Fight Club will air on Channel 4 in November.
Thank goodness that's over! No wonder Jonathan ended up with milkshakes in his ears
You haven't finished your burger: One of the team squashes a burger on Jimmy's head