Bulldog with a licence to sell: Royal Doulton sees sales of china dog soar as Bond fans rush to buy the ornament that sits on M's desk in Skyfall
14:21 GMT, 19 November 2012
The James Bond films are known for lucrative deals with corporate sponsors, but Skyfall has also given an unexpected sales boost to a small British firm.
In several scenes, a Royal Doulton china bulldog can be seen on M’s desk and becomes a key plot device.
Since the film’s release the bulldog, known as ‘Jack’, has sold out on Royal Doulton’s website and the firm is racing to produce more.
Jack has sold out on Royal Doultons website since making his appearance in Skyfall
The website states: 'Due to very high demand we are now out of stock of this item. We expect stock to be available February 2013.'
Originally selling for 50, the figurines are changing hands on online auction sites for 299.
Who’d have thought M would be such a trendsetter
Royal Doulton's website states that the dog won't be back in stock til February 2013