Jameela Jamil joins Fearne Cotton and Holly Willoughby with her first collection for very.co.uk
10:33 GMT, 3 July 2012
Having survived a weekend presenting at T4 on the beach, Jameela Jamil hasn't let the post-festival blues get to her.
Instead, she has channeled her inner boho style in a glamorous shoot for her first fashion collection for very.co.uk.
The presenter shows
off her enviable curves and lengthy legs in printed prom dresses, cute
playsuits, sweater dresses and knee high socks.
Scroll down for video
The presenter channels a boho style with fun and flirty styles
In a distinctly festival feel shoot, Jameela looks relaxed and gorgeous posing against a retro Airstream in true glamping style.
The AW12 collection, named JAM by Jameela Jamil, features 25 stylish pieces with sizes ranging from 6-20 and prices between 10-120.
The line adds the perfect injection of quirky glamour into any winter wardrobe.
The line features Jameela's signature prom dresses with a retro floral twist
The collection features casual yet stylish daytime jumpers, perfect for beating the winter blues
The range boasts colour pop hues and statement retro prints combined to create a feel-good fashion line of classic pieces with a red-carpet twist.
JAM has an item to suit any occasion – from cozy knits and ladylike shirts to cute playsuits and Jameela’s signature prom dresses.
There are casual, slouchy separates for the daytime and cinched silhouette dresses for the evening.
From cosy winter knits to draping evening dresses, the collection has an item for every occasion
The range boasts colour pop hues and palette basics with a stylish twist
Key items include a loose-fitted paw print and lips jumper, flirty floral playsuits and on-trend long, draping dresses.
'These clothes are all little confidence boosters,' said Jameela.
'I wasn’t trying to prove how creative and “edgy” I can be, I wanted to make clothes that women feel proud in. Confidence is the most attractive thing a woman can wear.'
Jameela has brought her fashion icon status to the JAM label
The shoot has a boho festival feel, perfect for festival fanatic Jameela
Brand Director, Dan Rubel, said: 'We are very excited to have Jameela Jamil on board and are having a really positive reaction to her collection. It’s fun and wearable which our customers love.'
The fashion-savvy website, an initiative created by the Shop Direct Group, who own Littlewoods and Great Universal – has joined forces with the likes of Jasmine Guinness, Caprice, Peaches Geldof and designers Ann Louise Roswald, Amanda Wakeley and Preen, who have all created exclusive collections for the site.
Slouchy boyfriend cardigan is 35
This printed prom dress is 69.99
This retro shirt is 35
Lip print cropped jumper is 29
Brown leather jacket for 120
A double breasted mac for 79
A frill sleeve playsuit for 39
A paw print cropped tee 16
Paw applique jumper dress 55
JAM by Jameela Jamil is available at at www.very.co.uk