It's fashion's hottest hue, and a favourite with Blake Lively, Katy Perry and Nicki Minaj – but could you pull off Pepto pink lipstick
It doesn't sound very appetising but a shade of lipstick, nicknamed 'Pepto Pink', has been hailed the beauty world's hottest new must-have.
Variations on the chalky, opaque hue have most recently been spotted on Blake Lively, Nicki Minaj and Kelly Osbourne, while countless other stars have been working softer takes on the look.
Though red has long been the go-to colour for fans of glamour, the new alternative brings a more youthful and playful feel to the look.
More than medicinal: Make-up artist Rachel Wood called Blake Lively's look 'hot, saying: 'Blake's bright pink statement lips are right on trend. It's like a carry on from the colour blocking trend'
From blue-based hues to shades of a deeper magenta, stars
like Katie Perry, Melissa George and Julianne Moore have been opting for the candy-coloured lipstick often to offset a chic,
And surprisingly it doesn't clash with the red carpet as Christina Ricci proved at the Berlinale film festival this month where she showed German fans how to pout in pretty pink at the premiere of her latest flick, Bel Ami.
Pretty in pink: Nicki Minaj (left) and Kelly Osbourne (right) go for a slightly lighter shade of the opaque, no gloss hue. Fans of the colour should choose their shades according to their skin tones advise beauty experts
Rachel Wood, a celebrity make-up artist who has worked with Lily Cole and Olivia Palermo, gave MailOnline her thoughts on Blake
The real deal: Pepto Bismol for upset stomachs and indigestion is famously used as a hangover cure
'Blake's bright pink statement lips are right on trend,' she said. 'It's
like a carry on from the colour blocking trend. Bright lips that are
full on and opaque – no gloss or shimmer – are super hot.
'Blake is wearing this trend perfectly because the rest of her
makeup is kept simple and fresh leaving the lips to be the full focus. This creates a look that is fashionable not overdone.'
InStyle magazine echoed this
assessment. Its beauty editors suggested: 'Keep your cheeks
blush-free. Too much pink on your face will channel the '80s – not in a
The fashion glossy predicted that
pink lips will be a colour choice through spring and summer.
or olive complexions, its experts recommended a dusty rose or mauve
tone while those with darker skin tones should try brighter shades with
Neon pink has appeared not only
on the lips of celebrities but on the runways too. Pepto pink appeared in the spring/summer shows of
Valentino, Acne, Marni and Costume National.
In Style commented that any shape or sized person can wear this shade of pink as long as the silhouette is chosen wisely.
Both Viola Davis and Kate Bosworth have been spotted recently at events clothed in the colour.
Make-up expert Ms Wood expanded on the hot pink lipstick trend revealing the other colours that we'll be seeing more of this spring.
pink, tomato red and bright coral are also big news in the lipstick
world,' she revealed.
Colour pop! Katy Perry has long been an advocate
of the bubblegum colour scheme and rocks her Pepto pink lipstick with
blue hair and heavy eye make-up
Girls just wanna have fun: Julianne Moore (left) doesn't let red hair stand in her way and chooses the playful pink to offset her black suit. Melissa George (right) also brightens up a black dress with a pop of Pepto pink
Fans of pink should take advantage of the trend, however. Also on the runways for fall 2012 was the timeless red dress.
Diane von Furstenberg, Jenny Packham, Marchesa, Michael Kors and Jason Wu all sent scarlet-clad ladies down the runway and while red carpets may be ready for pink we doubt a red gown will be quite as forgiving.