It's back to a candy-coloured childhood for Jeremy Scott as he sends Rainbow Brite and Bart Simpson down the catwalk
His collaboration with Adidas ensured that his designs were seen by an impressive 111 million pairs of eyes at last week's Superbowl, where his outfits clad some of Madonna's athletic dancers.
Jeremy Scott's show at New York Fashion Week may have been on the less spectacular side, but it was certainly no less confident, bursting with bombastic designs that may leave some wallflowers – or most of the population – feeling a little left out.
Some creations looked stage-ready for Nicki Minaj and Katy Perry, their fondness for childhood icons, cartoonish styling and sugar-sweet colour echoed in Scott's energetic, if a little nostalgic, collection.
Rainbow dolls: Models wore brightly-hued frizzy wigs and Indian-inspired bindis. Playful and bright, Jeremy Scott's show was not for the shy natured
Leaving no room for shyness, the
successful designer sent acid-bright colours, cartoons, Disney imagery and even the Simpsons down the catwalk on a selection of rainbow hued,
From multicoloured, wispy-haired capes – a little too close to human-looking hair for comfort – to metallic trenches with flower details and fluffy toy accessories, the display was candy-coloured from start to finish and characteristically playful.
Coat of hair: Strands of rainbow-coloured hair encase a model at Jeremy Scott Pet while Eighties childhood favourite, Rainbow Brite's unicorn even makes a feature on a tiny black number
Never far from the Eighties and Nineties, the look
was pure acid-house – raves and glow-sticks came to mind as bold
striped patterns and a rainbow keyboard design appeared in various
Bart Simpson, his position in popular
culture already in no dispute, was propelled into the world of high
fashion, appearing on men's sweatshirts and women's tops, hot-pants and
even long leg warmers.
Doin' the Bartman: pop culture, including the Simpsons, was never far from the designs, including a computer icon, or modern day hand of Fatima -bedecked raincoat and a brilliantly iridescent skirt
A blast from the past came in the form of Rainbow Brite's Eighties unicorn, plastered across one tiny dress and there was even a pair of Seventies-style flares, bursting with blunt-pointed stars, sugary and sweet on a
Heels were sky-high platforms from start to finish while men wore clumpy, acid-green crocodile-skinned Doc Martin lookalikes. Scratch 'n' sniff-lookalikes, acid faces, sunglass faces and even Lisa Frank all made appearances on the Lincoln Center runway.
As cheerful as some of the looks were,
we have our doubts over the wearability of certain creations. Even the
professional, chiselled male models could not pull off the glittery,
shining party pants – and as for the poor soul who ventured down the catwalk
in a glorified shower cap, we salute you.
Party pants: Glittery metallic trousers may not be for all – even the models couldn't pull them off. Men wore acid-green boots with their outrageous ensembles
Trippy, energetic and strictly
not-to-be-taken-too-seriously, the collection was everything Jeremy
Scott's outrageous eye has come to be recognised as.
His Adidas designs – winged trainers,
music-scored sweatsuits and leopard-tailed hi-tops – may have given the
designer a household familiarity, but it is his standalone collections that set
him apart from the hoardes – and, in this instance, take many a young
man or woman straight back to their childhoods.
Great Scott! Terry Richardson, left, Leigh Lezark, second right, and Joe Jonas, far right, were all spotted at the bombastic show
Naughty Nineties: Jeremy Scott tapped into his retro side for the show, marking the Simpsons' 23rd year with a fashionable nod
Celebrities fans included
photographer Terry Richardson, DJing model Leigh Lezark and singer Joe
Jonas, while the front row was one of the most refreshingly sneaker-clad
we have witnessed so far at the bi-annual fashion showcase.
The designer appeared for a victory lap wearing his latest pop culture crush, Bart, and a tartan kilt and trousers combination.
It's perhaps no wonder the man from
Kansas is beloved by eccentric spotlight-lover Nicki Minaj and, of
course, the queen of pop, Madonna.