Is a Jennifer Aniston shampoo line in the works Actress to be 'product creator' for haircare brand Living Proof
00:44 GMT, 11 October 2012
Jennifer Aniston could be set to launch a haircare line, after it emerged this evening that she had signed a deal with Living Proof.
The actress, who made the 'Rachel Cut' famous in the Nineties is to be 'spokesperson and product creator' for the beauty company, according to WWD.
It is not known how much she will be paid by Living Proof, but the newly-engaged star, 43, will presumably also front ad campaigns.
Product creator: Jennifer Aniston could be set to launch a haircare line, after it emerged today that she had signed a deal with Living Proof
Living Proof is a premium line of haircare, favoured by high-end stylists and salons. An 8oz bottle of shampoo costs $24.
It claims that its patented molecules protect hair, fighting frizz and boosting volume.
Upscale: Living Proof is a premium line of haircare, famous for its frizz-fighting properties. An 8oz bottle of shampoo costs $24
Since the company was founded in 2004 by MIT professor and biotech inventor Dr Bob Langer, its products have been feted by Dr Oz and Oprah.
Friend forever: Ms Aniston made the 'Rachel Cut' famous in the Nineties
According to the Living Proof website, he 'discovered that, for both hair and skin products, the beauty
industry has relied on the same off the shelf ingredients, most of them
far too ineffective to make any real, long lasting impact.
our founders to create new technologies that would offer women “proof
in a bottle,” rather than “hope in a bottle.”'
Ms Aniston, who this week unveiled her huge engagement ring from Justin Theroux for the first time, also fronts campaigns for SmartWater.
A recent video released by the brand saw her poke fun at the rumours that surround her, by pretending to be pregnant with triplets and that her famous hair is merely a wig, masking shorter, frizzy locks.
Let's hope for Living Proof's sake, that it really was just a joke.