Interflora launches exclusive Vera Wang couture floral wedding collection
13:40 GMT, 16 August 2012
Wedding flower experts Interflora are to launch the first couture designer floral wedding collection in the UK and Ireland through an exclusive Vera Wang Wedding Collection and a specialist tailored service for brides.
As an internationally renowned figure within the wedding industry, the Vera Wang brand is synonymous with singular design excellence and elegance.
As of October, the luxury company are allowing brides-to-be to book an appointment for a private consultation with a Vera Wang specialty florist and Interflora intends to create a personalised experience tailored to each bride.
Couture designer Vera Wang has teamed up with Interflora to create some gorgeous wedding flower designs
Each of the accredited Interflora florists will have expert knowledge of the Vera Wang brand and be able to interpret the bride’s own thoughts, colour themes and ideas into the final designs – an unforgettable couture consultation unique to each bride.
The Vera Wang Wedding Collection by Interflora will include statement designs for the bride, groom, wedding party, ceremony and reception – all unmistakably Vera Wang creations.
The Collection captures the essence of Vera Wang design and presents an inspirational range of flowers for brides who adore the romanticism and simplicity of Wang’s iconic bridal couture.
Some of the pieces are exclusive to the UK, designed specifically with the taste and style of British brides in mind.
The collection is feminine and romantic for brides who love Vera Wang's simplicity yet elegance
From classic white flowers to more colourful bouquets, the collection has something for everyone
From bright colours to more simple and neutral styles, personal appointments give you the choice
The designs are tailor made for each bride and their tastes and wedding styles
Within The Collection, Vera Wang has designed three distinct looks – Traditional, Romantic and Modern – to act as further inspiration for the bride.
Each look embodies a different aspect of the romanticism and elegance that epitomises the Vera Wang style.
Through this collaboration of vision, Interflora’s florists will provide the inspiration and excellence of service that is vital to the preparation of any wedding day, and deliver the quality which distinguishes the Interflora and Vera Wang brands.
Celebrity fans of Vera Wang's designs include Keira Knightley and Rachel Weisz
Vera Wang is passionate about the new Collection: 'Few things are more closely associated with weddings than fresh flowers. Their vibrant beauty captivates the eye and celebrates the occasion. It is my privilege to help every bride realise her dream with floral designs of beauty, grace and elegance, said Karen Barnes, Head of Floral Gifting at Interflora.
'This new partnership between Interflora and Vera Wang offers a perfect meeting of two iconic brands.
'We are tremendously excited about the launch. Interflora florists can offer the level of expertise required to deliver the range to the high standard expected by Vera Wang and we believe that the Collection will be extremely popular with brides looking to put floral couture at the heart of their special day,' she added.