Modesty is the best policy: Indian women take the beach by storm with new bikini-saris
07:14 GMT, 30 July 2012
Stepping out in a skimpy bikini can be daunting for any woman.
But for women in India to shy to show a bit a flesh a new garment has been created so they can look elegant yet cool relaxing poolside or by the beach – the bikini sari.
The traditional, flowing robes have been designed by Delhi's first swimwear designers Shivan Bhatiya and Narresh Kukreja.
Modest: SHIVAN & NARRESH invented the Bikini Sari to cater to Indian women
Dare to bare (a bit): Shivan Bhatiya and Narresh Kukreja say that their design is culturally sensitive
Many uses: The bikini sari shows a hint of flesh but still covers up the body
They have become an instant hit among Indian women who are prepared to pay up to 450 for a bespoke garment.
Kukreja told The Sunday Times: 'Indian women have the best bodies in the world and are also the most shy about them.
'Our swimsuits aim at bringing them out of their shell.
'It got a good response from women who
are going to nice fancy cocktails, on their honeymoon or to beach
weddings which are the new rage in India.'
Designers Shivan Bhatiya and Narresh Kukreja are proud of their unique creation
Bollywood's leading actress Bipasha Basu recently wore a bikini-sari to a
film awards which sparked a huge debate in India on whether women should wear them.
Swimsuits are still considered provocative despite women often wearing skimpy outfits in Delhi nightclubs.
Sharma, head of the government's sexual equality commission, warned
Indian women earlier this month to dress sensibly to avoid being
designer Pria Kataaria Puri, told The Times of India: 'Breezy semi
fluid fabrics such as silk chiffon, crepes and silk lycra in hues like
bright orange, tangerine, sunshine yellow, apple green, candyfloss pink
and off white are perfect for the cruise line.'