That's a new look for you! Imogen Thomas goes for a sleek and sophisticated outfit at casino launch
14:21 GMT, 13 July 2012
She's known for making the most of her assets whenever possible.
And while Imogen Thomas usually favours clingy, cleavage-enhancing dresses, the 29-year-old star opted for a much more demure look as she stepped out in the capital last night.
The reality star was attending the launch of London's Hippodrome Casino, which marked the re-opening of the famous theatre as an entertainment destination.
Downpour: Imogen Thomas and a pal brave the rain to attend the launch party of London's Hippodrome Casino
Usual look: Imogen's new style is in sharp contrast to her normal flesh-baring outfits
Shunning her usual garish colours and flesh-flashing cuts, Imogen looked sleek and sophisticated in a relatively conservative monochrome number.
The model paired her dress with a slicked-back bun, smokey eye make-up, a black clutch bag and black peep toe platform heels.
And it was a good job the brunette beauty decided to wear her usually flowing locks up for the evening, as prior to arriving at the event she and a friend were caught in a downpour.
Sleek: Imogen opted for a relatively conservative monochrome look for the evening
Despite braving the inclement weather, the pair kept smiling as they strolled into the casino.
Imogen wasn't the only star to attend the Hippodrome launch party in London's Leicester Square last night.
Daisy Lowe, 23, showed off her model curves in a sheer maxi skirt and white crop top, which she paired with a chocolate brown leather jacket.
Stars: Daisy Lowe showed off her model curves in a sheer maxi skirt and crop top, while Danny Dyer joked with photographers
Having a laugh: Danny Dyer and Daisy Lowe shared a joke as they posed together at the event
The star giggled as she posed with actor Danny Dyer, 34, who looked a little worse for wear as he clutched a drink and joked with photographers.
Also in attendance was model Jodie Kidd, 33, who showed off her enviable legs in a black parachute-style dress with a dramatic thigh split and sandals.
The launch of the Hippodrome Casino sees the London landmark transformed to feature five bars, a restaurant, a variety of casino games and an intimate performance space.
Pins: Jodie Kidd showed off her enviable legs in a black thigh-split gown