"I"d love a Babycham": Sales of classic alcoholic drink up 50%

“I”d love a Babycham”: Sales of classic alcoholic drink up 50 per cent

Retro: Demand for sparkling alcoholic drink Babycham is rocketing again

Retro: Demand for sparkling alcoholic drink Babycham is rocketing again

Babycham, launched in 1952, was the first alcoholic drink aimed at women

Babycham, launched in 1952, was the first alcoholic drink aimed at women

BABYCHAM FACTSIt was invented by Francis Showering, part of the Somerset cider-making family, in 1947Babycham was the first alcoholic drink to be advertised on British TV
Its jumping “Bambi” deer logo and Babycham glasses appeared in the mid-Fifties
Babycham”s famous logo was scrapped in 1990 but brought back a decade ago due to popular demand
Its plastic baby deers were used to promote the drink in pubs and now change hands for as much as 35 on eBayBabycham is now owned by Aussie firm Accolade Wines, who also make Cherry B cider
15m of the little 200ml bottles are sold a year
Babycham is still made at the Shepton Mallet, Somerset, brewery where it was invented