Blast from the past! Iconic shake and salt-style crisps given a fiery makeover with sachet of jalapeno chilli
17:38 GMT, 8 November 2012
The classic sachet crisps have been given a scorching make-over
Everyone remembers the potato crisps with a mini blue sachet of salt.
They were a lunchbox staple and the perfect afternoon snack.
And now, one of Britain’s most loved and iconic food innovations has been given a fiery modern day makeover.
Crisp lovers can now buy a bag of crisps with an added condiment bag – of scorching jalapeno chilli pepper seasoning.
The crisps, made exclusively for Tesco and called Finest Hand Cooked Hot Jalapeno Chilli, have been launched at more than 400 branches of the supermarket chain.
Tesco crisp buyer Lee Bannerman said: 'Putting a small sachet of salt in a bag of plain crisps was a brilliant idea when it was launched in the 1920s that is still really popular today.
'However, our tastes have changed since then as a result of the different spicy cuisines that are now popular in Britain such as Indian, Chinese, Thai and Mexican.
'Sweet chilli flavoured crisps have been around for more than 10 years but we believe that Customers are now ready for something hotter.
'The good thing about these crisps is that you can completely control just how hot you want to make them, depending on how much you use.'
The premium hand cut crisp market has developed into a business worth an annual 230 million since launching in Britain about 10 years ago.
Tesco Finest Hand Cooked Hot Jalapeno Chilli crisps will cost 1.39 per 150g packet.
SALT & SHAKE: THE RETRO SNACK THAT MADE A MODERN DAY COMEBACK
Retro: Salt n Shake crisps were a lunchbox staple during the Eighties
One of the first crisp brands to be established in the UK, Salt 'n' Shake crisps were originally manufactured by The Smith's Snackfood Company and sold in pubs in London, specifically Cricklewood, during the 1920s.
The crisps were notorious for the little blue sachet of salt that was included in the bag – which held precisely 0.6g of salt.
Not only did the little pack allow the buyer to add as much or as little salt as they like, but creator Frank Smith intended the invention to relieve the burden pubs, whose drinkers would pinch salt from the cellars to shake on their crisps, leading to a fast-dwindling supply.
Initially named Salt 'n' Shake, when Walkers took over the brand in 2003, they renamed them Salt & Shake – and relaunched them with an advert starring Gary Lineker.