'I spend $400 a week at the 99 cent store': The shopping addict who struggles to control obsession with deep-discount chain
16:53 GMT, 2 October 2012
A woman who spends up to $400 a week at 99 cent stores, is the subject of a new show which exposes some of the nation's most extreme shopping addicts.
Roshanda Hill, 24 from Hawthorne, California visits her local deep-discount retailer three to four times a week, and fills her cart with around 100 items during each trip.
She counts washing up liquid as one of her favourite bulk buys, and regularly borrows money from friends and family to sustain her spending habit.
Spending spree: Roshanda (left) is one of the subjects to appear in a new show which exposes some of the nation's most extreme shopping addicts
Roshanda, who earns a small income as a radio DJ, explains in an episode of My Shopping Addiction, which premieres on Oxygen, October 15: 'When I see girls trying to put it out there and act like they have all this money in the world wearing Gucci this and Prada that I just laugh.
'I would rather spend $100 on one hundred things… I’m a big, big 99 cent store shopper and I spend about $300 to $400 each and every week.'
During the hour-long episode she is seen visiting a 99 cent store in Los Angeles where she stocks up on a range of household goods including kitchen towel, air fresheners and dish washing liquid.
'This is what I like to stack up on most, dish washing liquid,' she exclaims as she grabs four bottles of detergent.
But when she gets to the checkout she realises that she doesn't have enough money to foot the $69.99 bill, and asks her friend Sharita for a $20 loan.
Making sense Roshanda explains that she opts for quantity over quality
Stacked to the brim: Roshanda's apartment is seen stuffed full of goods inclkuding cleaning products, foodstuffs and bottles of soda
Roshanda describes that she started shopping at the 99 cent store as a child as her family didn't have much money, and the principle of quantity over quality became ingrained.
Her apartment, where she lives alone, is crammed full of goods, with work surfaces and shelves stacked with bottles of soda, cleaning products and foodstuffs.
But her friends and family believe that her spending habit has spiraled out of control and on the show she is seen working with clinical psychologist Dr David Tolin, who attempts to break her addiction.
Her friend Sharita adds: 'Going to the 99 cent store with Roshanda is crazy. It’s never “Let me get two items,” it’s “Let me get ten items.”
Roshanda is just one of the subjects to appear in the new eight episode series which focuses on those suffering from shopping addictions.
Research for the show revealed that 60per cent of Americans ‘love shopping and buying things’ and 30per cent have gone into credit card debt in a bid to buy something they wouldn’t normally be able to afford. Findings also highlighted that women aged 18 to 34 are most likely to become shopaholics.
Arm candy: Heather from Las Vegas, developed a shopping addiction after inheriting her grandmother's fortune, and she owns a handbag collection worth more than $250,000
Heather from Las Vegas, who developed a
shopping addiction ten years ago after inheriting her grandmother’s
fortune, appears in the first installment.
Estranged from her family, the heiress spends thousands of dollars a month and over the years she has splashed around $250,000 on handbags and $30,000 on beauty supplies.
She states onscreen that she would rather 'buy a new Louis Vuitton than have sex'. However she is told that if she doesn't curb her spending soon, she could run out of money in the next five years.
Meanwhile Marceia Hawkins reveals how her shopping addiction got her into debt after she maxed out numerous credit cards and borrowed money from friends and family.
She boasts a shoe collection valued at more than $30,000 and $60,000 worth of dresses.
After being given advice on the show from clinical psychologist Ramani Durvasula, she told the Today show that she believes her situation has improved.
'It very much is [a disorder], because people are bringing themselves to financial ruin. I definitely think I'm doing better. actually consolidated all my credit cards, so I don't have one credit card to spend.'
My Shopping Addiction premieres October 15 at 11pm/10c on Oxygen