'It is not my job to create something comfortable': Christian Louboutin defends opinion that high heels are 'pleasure with pain'
22:30 GMT, 24 May 2012
Last month stiletto supremo Christian Louboutin was quoted as saying that 'High heels are pleasure with pain' and 'If you can't walk in them, don't wear them.'
His comments led non-believers to dub him at best unsympathetic and at worst a masochist intent on inflicting pain on unfortunate fans from Victoria Beckham to Coleen Rooney.
However, at last night's Martini Royale Casting Party at London's Design Museum, the designer was intent on setting the record straight.
Christian Louboutin (pictured attending the Martini Royale party with Josephine de la Baume) claims he is not a masochist after all. But it's not his job to create something comfortable…
He took pains to point out that the remarks had been taken somewhat out of context.
'I have been misquoted. People say I am the king of painful shoes. I don't want to create painful shoes, but it is not my job to create something comfortable.
I try to make high heels as comfortable as they can be, but my priority is design, beauty and sexiness. I'm not against them, but comfort is not my focus.'
No pain no gain then.
The designer is currently the subject of an retrospective exhibition at the Design Museum but that wasn't the only reason he was attending the event.
Alongside Josephine de la Baume, he has been chosen as a judge for an international competition to become the new face of Martini.
Following in the footsteps of previous incumbents Charlize Theron, Nicollette Sheridan and Monica Bellucci, the winner will receive 120,000, 12 pairs of Christian Louboutin shoes and a year’s worth of designer outfits.
And while said shoes may not be as comfortable as, say, 12 pairs of Ugg boots, it's unlikely that the competition winner will be complaining.
Enter online at facebook.com/MARTINI
No pain no gain: Victoria Beckham, Kim Kardashian and Delta Goodrem experience the pleasure and pain of wearing Christian Louboutins high heels
Dizzying heights: Louboutin's six-inch spiked shoes, left, and a pair designed for the English National Ballet courtesy of Swarovski, right