How to get what you want this Christmas – buy it yourself: More Brits embracing trend of 'self-gifting'
10:01 GMT, 2 November 2012
Forget writing a Christmas list, more Brits are now ensuring they get the perfect gift by buying it for themselves.
Polite responses of 'thank you, I love it' before actually rushing to sell the unwanted item on eBay are no longer needed thanks to the trend of 'self-gifting'.
Almost half (43 per cent) of people surveyed admitted to buying a present for themselves on at least one birthday or Christmas while one in ten said it's something they always do.
It's just what I wanted! Many are ensuring they get the perfect gift by buying it themselves
The shameless self-gift buyers said it was 'the most sensible way to get what they want', while 44 per cent said they simply wanted to 'treat themselves'.
TOP FIVE GIFTS TO SELF
Clothing and footwear
TVs and Music equipment-including iPods, iPads, laptops
Alcohol and tobacco
Recreation and culture
Restaurants and hotels
Twenty-three per cent confessed they did not trust their family and friends to get them what they wanted although six in ten still believe that 'it's the thought that counts.'
The most popular gifts people bought themselves included clothes, shoes, music and alcohol, with 280 the average amount people spent on presents for themselves throughout the year.
The survey commissioned by Barclaycard found that people intend to spend less on gifts for the family in the next year due to the rise in the cost of living.
However, they will afford gifts for themselves by embracing cashback schemes and shopping store loyalty points.
Almost a quarter of women see indulging in self-gifting as a guilty pleasure, compared to just 13 per cent of men.