How one couple plan to transform the plus-size fashion industry – from their small Brooklyn boutique


How one couple plan to transform the plus-size fashion industry – from their small Brooklyn boutique

A husband and wife team at a Brooklyn plus-size fashion store are set to be the stars of a new TLC show that promises to 'transform' the lives of those over size 14.

With the help of What Not to Wear's Stacy London, Lisa and Jim Dolan will steer larger ladies through the daunting waters of plus-sized fashion, helping them to discover styles that flatter and celebrate their fuller figures.

The show will 'flaunt the unique body
types' of three women in each episode, delivering Ms Stacy's authoritative know-how and
the Dolans' NYC-savviness to women who need a helping hand when it comes to clothes shopping.

From Brooklyn to big time: Lisa Dolan, pictured, and her husband Jim hope to transform the wardrobes of a host of plus-sized women from their New York boutique

From Brooklyn to big time: Lisa Dolan, pictured, and her husband Jim hope to transform the wardrobes of a host of plus-sized women from their New York boutique

The Brooklyn couple are said by the
network to be an 'outspoken duo' with strong opinions on all of the
small boutique's items – and producers say to expect drama, laughs and
tears.

Lisa designs a line for the store, known for its elegant and sexy takes on plus-sized style. The store's site makes a show of floaty maxi dresses, Italian wool knits and 'perennial favourites', shift dresses.

Over the eight episodes, the couple hope
to completely change the way the group of women approach fashion.

A TLC spokesman told MailOnline that featured stories 'range from a teacher who is looking to make her “casual” (ie, leggings and cardigans) way of dressing more work appropriate' to 'a woman who had retained the majority of her baby weight and now has no idea how to dress her new body'.

Touch of London in NYC: What Not to Wear's Stacy London will be lending her wardrobe magic to the new TLC show, due to air in May

Touch of London in NYC: What Not to Wear's Stacy London will be lending her wardrobe magic to the new TLC show, due to air in May

One woman in the show – which is yet to
be named – a newly single mom, 'put herself on the back burner and now
her ill-fitting clothes have kept her from advancing in her career'.

According to the network, just 18 per
cent of clothes available to buy in America are a size 14 (U.S.) or
over, although the average size of an American woman is 14.

It is no wonder that many women feel stumped when it comes to buying figure-fitting well-cut clothes, especially in New York, where the rule of the slimmer figure is all-important.

Big and beautiful: The unassuming Brooklyn store is taking on the fashion retail industry, which largely under-caters for the nation's plus-sized women

Big and beautiful: The unassuming Brooklyn store is taking on the fashion retail industry, which largely under-caters for the nation's plus-sized women

The programme may highlight the shortcomings of the fashion retail industry – adding its voice to an increasingly engaged plus-sized fashion lobby.

The show comes on the heels of another TLC series, Big Sexy, which charted the lives of five plus-size New
Yorkers as they broke into the fashion industry.

Like the Lee Lee's Valise team, it aimed to
awaken 'urban fashion' to the voluptuous form of the real woman – and to
challenge stereotypes to boot.

It's not the first time the store has
featured on TV – last September, it featured in What Not to Wear when
6ft 1in Heather was given a makeover while earlier in the year, Carly from
New Jersey visited the store with the hit fashion TV show.