Judging toddlers on their looks, confidence and 'perfection' – the U.S. beauty pageants now in Britain
14:18 GMT, 3 September 2012
Famed in American society, beauty pageants see children dressed up in glamorous costumes, strutting along the catwalk in their favourite outfits.
And now the competition that judges toddlers for their looks, capability, poise, perfection and confidence has landed in the UK.
More than 40 children were dolled up in their best outfits for Miss Glitz Sparkle 2012.
Twirl: Hollie Young, aged 20 months, smiles on stage at the Glitz Sparkle 2012 competition
Some of the contestants at the Glitz Sparkle 2012 competition – one of the first American style beauty pageants to be held in the UK
Winner Dyamond Donovan, 4, poses at the Glitz Sparkle 2012 competition
The show, which took place at The Pride of Lincoln Hotel on Sunday, included a beauty round, a talent round and a Hollywood Star round – where entrants were encouraged to dress up as movie stars.
The children seemed to be thoroughly enjoying themselves as parents helped them apply glittery make-up and hair pieces.
Organisers billed the event as the 'biggest and best' of its kind in the UK.
One of the youngest competitors at the glitzy event was 20-month-old Holly Young – who has competed in pageants since she was just six months old.
Alexia Bates is judged at the Glitz Sparkle 2012 competition and was later crowned overall winner
Showing off: The young girls, including Hollie Young (right) enjoyed themselves at the event
Proud parents: Twins Stella and Starr Moss with mother Roxy and father Simon at the competition
Bessie-Sue Elder, 4. wears a glitzy swimming costume to compete
The youngest of the group Hollie Young, 20 months old wears flowers in her hair
Proud mother Christine Greenhouse, 28, a dance teacher from Sunderland, said: 'Holly did her first one when she was six months.
'A few people had told me to enter her in competitions because she is pretty and has always been confident.
'I wasn’t sure at first but I entered her in an online competition and she won it. I did a few more and she kept winning so we went to a live pageant.
Alexia Bates, 11, from Dudley at the event showing off her best cheerleader moves
Alexia Bates performed a dazzling dance routine for the crowds
The panel of judges at the Glitz Sparkle 2012 competition – one of the first American style beauty pageants to be held in the UK
Hollie Young, 20 months with mother Christine Greenhow at the competition
Madrid Orrey giggles during the competition and wears a little dickie bow for the evening wear round
Ocean Orrey, 4, from Boston prepares for the competition with some girlie pampering compliments of her mother
'She won that too and has done five since then and won something every time.
'She’s got eye shadow on today because the other girls had it on and she wanted it.
'At home I have to hide my lipstick because she always wants to put it on.
'She actually thinks she is a princess because she has that many crowns at home.'
The pageant also included experienced competitors like three-year-old Tia Wilkinson – who was entering her fourteenth event in the last 18 months.
Mother Becky, 29, from Burnley, Lancs., said: 'At the start she got a lot of second and third places, but towards the end of last year she started to understand what it was about and picked up some titles.
20 month old Hollie looks perplexed on the stage as she sucks a dummy
Little Chloe Graves, 7 months was helped on stage by her mother at the event where she wore a green fairy costume
Wade Edwards, 5, was a cool dude in the swimwear class at the Glitz Sparkle 2012 competition as he skated on stage
Bessie-Sue Elder, 4, performs a dance routine in a shocking pink tutu
Tia Wilkinson from Burnley waits for her hair to curl before her appearance on stage
'She obviously didn’t choose to do it at 18 months but she enjoys it.
'If you think it’s something you would be interested in as a child then you do it with them.
'She does have a bikini, she has a little two piece. It’s not skimpy and strappy but there’s ruffles on it.
'She wears a bikini if she goes to the swimming pool and you don’t know who is there so it’s just the same as that.'
The event even encouraged girls from across the pond to take part – with nine-year-old American champion Ayana Buxton, competing.
Ayana, who had previously won Miss
Photogenic at the Dream Girls USA pageant, is believed to be the first
American child to enter a UK pageant.
Her grandmother Jeanna Buxton,
54, from Oregon said: 'Ayana only started competing this year but she
has done really well. She wants to do it and we are supporting her.
Pride: Rowen and April Bates from Dudley beamed as winner Alexia held her trophy
The entrants pull their best pose for the judges as overall supreme winner Alexia beams with her trophy
'If she wants to do it then it’s a good experience. It’s good for their confidence and you want them to be confident.
'It would be fab if Ayana won. It’s been wonderful being in the UK and we would love to take a title back to America.'
Speaking after the event, pageant organiser Leanne Woodall, 32, said the day was a success.
She said: 'I’ve got no negative feedback. It’s been described as the biggest and best pageant in the UK.
'I can understand why people are skeptical about swimwear when the see the American pageants but it’s just a dressing up costume to the kids.
'And everyone in the event had a wristband so we knew exactly who was there. It’s safer than the local park.
'Until you’ve been to one, you have no idea how much the kids love it.'