Hollyoaks star Gemma Merna strips off for new Vitzer campaign

Beauty AND brains: Gemma Merna stuns in nude shoot for zero-sugar drink she created for her diabetic husband

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UPDATED:

16:05 GMT, 18 September 2012

Gemma Merna is used to flashing the flesh as her Hollyoaks alter-ego Carmel Valentine.

She's just as sexy in real life – and now the pretty blonde has shed her clothes as part of a campaign for a new multivitamin soft drink.

The actress goes natural for the classy shoot in aid of Vitzer, a zero-calorie, no sugar beverage she helped develop to benefit her diabetic husband Ian Minton, who she married in May.

Natural beauty: Gemma Merna strips off to promote the new zero-calorie Vitzer multivitamin soft drink

Natural beauty: Gemma Merna strips off to promote the new zero-calorie Vitzer multivitamin soft drink

Gemma's back, torso and left leg have been adorned with soft pictures of winding leaves, while her blonde hair adds to the natural feel of the pictures by falling in loose curls down her back.

The 27-year-old smiles softly into the camera as she arches her back in one striking pose, and in another she pulls her knees up to her tummy to protect her modesty.

The soap star worked as a consultant alongside Liverpool FC player Brad Jones to help develop the healthy soft drink, the first product from Natural Drinks Limited.

Looking sultry: Gemma shows off her curves as Mother Nature intended on the shoot for Vitzer

Looking sultry: Gemma shows off her curves as Mother Nature intended on the shoot for Vitzer

She says: 'Vitzer is a girl's best
friend; it not only tastes delicious but contains zero carbs, zero
calories and zero sugar. I keep one in my hand bag at all times for when
I am in need of a serious refreshment session!

'Now
for the first time there’s also a drink I can stock in my fridge that
not only I can enjoy, but my husband, who has type-one diabetes, can
also love!'

Speaking about the photographs, she told MailOnline: 'There's nothing more natural than going back to basics.
The shoot was based on Mother Nature, I loved doing something really
different and am sure the images will be well received!

Devoted: Actress Gemma Merna and husband Ian Minton who inspired the zero sugar drink

Devoted: Actress Gemma Merna and husband Ian Minton who inspired the zero sugar drink

'Vitzer is close to my heart as its a product my
husband Ian has been involved with from moment one. I have been working
with Vitzer as a consultant and have been across every aspect of the process.'

The drink, which comes in Red Berry, Lemon and Lime, and Apple and Pear flavours, will be hitting stores across Britain soon, and Gemma and Brad will be promoting the beverage around the country with a quirky 'Confession Booth' event.

The feature will allow people to confess their guilty sins and cleanse themselves – and the entries, which will be put on Facebook, will receive a free bottle of Vitzer for their efforts.