She really is a domestic goddess: Holly Willoughby plays a sexy Stepford Wife as she models latest fashion collection
00:51 GMT, 10 October 2012
As a glamorous TV presenter on one of daytime TV's biggest show, Holly Willoughby isn't a name you'd associate with domesticity.
However, away from the cameras, Holly is a devoted wife and mother to husband Dan Baldwin and their two children Harry and Belle.
So when it came to modelling her latest collection for Very.co.uk, the 31-year-old decided to play up to the domestic goddess stereotype.
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Careful you don't slip in those heels! Holly Willoughby mops the floor… while wearing vertiginous heels as she models her new Very.co.uk collection
In the vein of a Stepford Wife, the curvy blonde looks stunning as she does the housework while dressed to the nines.
In one shot, she wears a teal cowl-neck dress and very high-heels as she mops the kitchen floor.
And in another image, she shows off her toned back in a daring backless, floor-length velvet maxi dress.
Holly and her best friend Fearne Cotton have created collections for Very for several years now.
Bringing sexy back: Holly shows off her toned back in a black velvet dress
While Fearne's tend to be more edgy, Holly prefers to go for classic silhouettes to complement her curves.
In an interview with Glamour magazine earlier this year, she described her style as 'sophisticated, comfortable and sexy – in a comfortable way, not an overtly sexy way'.
She added: 'I know what works for my body now.
'As I've grown up, I definitely have become less experimental; I know what shapes work for me and what doesn't. I don't tend to follow trends anymore; I like to do my own thing with a nod to what's trendy at that time.'
For more information, visit www.very.co.uk.