She wouldn't wear that on the This Morning sofa! Holly Willoughby slips into a negligee and stockings in sexy new shoot
00:52 GMT, 10 October 2012
As the queen of daytime TV, we're used to seeing Holly Willoughby looking prim and proper on the This Morning sofa.
However in a new photoshoot for The Hunger magazine, the mother-of-two sexes up her girl-next-door image as she poses in a black negligee, stocking and Christian Louboutin heels.
The 31-year-old struck a series of sultry poses in the black and white shoot taken by acclaimed photographer Rankin.
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Sultry: Holly Willoughby poses in a nightie, stockings and heels for the new issue of The Hunger magazine
During the shoot in an East London studio, for the 3rd issue of the biannual magazine, Holly sipped tequila to get her in the sexy mood.
Its not the first time the TV presenter has worked with Rankin – he shot her recent Oral B toothpaste campaign over the summer.
Also posing for the new issue is rapper Tinie Tempah, Daniel Craig and Naomie Harris.
Not looking so tiny: Rapper Tinie Tempah also poses in Issue 3 of the magazine
Cover boy: Issue 3 of The Hunger hits stores on October 11
Daniel is the cover boy for the latest issue with his long-awaited return to Bond in Skyfall set to appear in cinemas later this month.
Rankin launched his Hunger magazine in November 2011, which comes 20 years after Rankin published Dazed & Confused with Jefferson Hack.
The magazine was billed as 'a new platform for uncompromised self-expression, innovation and discover'.
Rankin said: 'More than two decades into my career as a photographer, I am still inspired by what I do everyday. I named my first retrospective exhibition ‘Visually Hungry’ – that’s how I felt. In a lot of ways, it is how I think I’ll feel until I die.'
Issue 3 of The Hunger goes on sale on October 11.
Visit www.hungertv.com on October 15 to watch Holly's interview.