Hobo chic! Primark launch their first Limited Edition collection for men using a model channelling Shameless dad Frank Gallagher

Hobo chic! Primark launch their first Limited Edition collection for men using a model channeling Shameless dad Frank Gallagher

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UPDATED:

16:34 GMT, 11 September 2012

It's everyone's favourite high-street value store, known and loved for its fashion-forward designs at bargain price.

And now, Primark have launched a Limited Edition range for men- with the help of a bearded model resembling Shameless star Frank Gallagher.

Lumberjack style shirts and heavy coats are the collection's staples with traditional American work-wear as a key influence behind the designs.

Primark's new campaign features a model with a beard to rival Frank Gallagher's

Primark's new campaign features a model with a beard to rival Frank Gallagher's

The photos capture the collection which harks back to the industrial era

The photos capture the collection which harks back to the industrial era

The photos capture the collection which harks back to the industrial era

Harking back to an industrial era, the range references a time when clothes were made with substance and sustainability in mind and the long-haired, bearded model perfects the look as he poses in dusty streets.

The clothes themselves offer an essence of drab-chic with plentiful pockets set on sturdy fabrics of earthy colours.

Features include buckle straps around the waist and raglan knits for winter.

Both
rugged and functional this collection is understated and traditional
with prices ranging from 6 for basic jersey tees, to 50 for structured
jackets.

Set in a cobbled street, the shoot showcases the new range of lumber-jack style clothing

Set in a cobbled street, the shoot showcases the new range of lumber-jack style clothing

In true Primark style, the range is very affordable with prices starting at 8

In true Primark style, the range is very affordable with prices starting at 8

In true Primark style, the range is very affordable with prices starting at 8

The male model bares an uncanny resemblance to Shameless dad Frank Gallagher

The male model bares an uncanny resemblance to Shameless dad Frank Gallagher

The male model bares an uncanny resemblance to Shameless dad Frank Gallagher

The 35-item collection will be available in seven stores nationwide from Monday 17th September.