Heiress Amanda Hearst steps back in front of the camera to pose for supermodel Liya Kebede"s ethical fashion line

Heiress Amanda Hearst steps back in front of the camera to pose for supermodel Liya Kebede's ethical fashion line

PUBLISHED:

14:25 GMT, 19 September 2012

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UPDATED:

14:59 GMT, 19 September 2012

The heat wave in may have passed, but Amanda Hearst is ensuring lightweight thrown-ons remain on our mind for fall.

The 28-year-old great-granddaughter of media tycoon William Randolph Hearst has taken a pause from her post as associate market editor at Marie Claire to star in the new lookbook for Lemlem, supermodel Liya Kebede's clothing line.

Inspired by the traditional weavers in
Ms Kebede's native Ethiopia, the pieces, which are all hand-made in
Africa, are just the kind of easy, wearable clothes that too-busy women can
tie-on in 30 seconds flat, without compromising on style.

Eco-fashion finds: Publishing heiress Amanda Hearst stars in the new lookbook for Lemlem, supermodel Liya Kebede's clothing line

Eco-fashion finds: Publishing heiress Amanda Hearst stars in the new lookbook for Lemlem, supermodel Liya Kebede's clothing line

And the latest lookbook featuring Ms Hearst, who is well known for focusing her socialite duties on charities and eco-fashion,
is just as stylish as the clothes are effortless.

'Amanda has
been a long time supporter of Lemlem and we admire her role as a
champion for ethical fashion,' Ms Kebede told MailOnline over email.

'Because her effortless beauty and style
mirrors the Lemlem brand so well, it was an obvious choice to invite her
to be a part of the Spring 2013 look book. We are thrilled with the
results.'

Ms Hearst is obviously thrilled with the results also, tweeting: 'the @lemlemnyc lookbook was so fun to shoot!'

Lemlem lookbook: The latest lookbook featuring Ms Hearst, who is well known for focusing her socialite duties on charities and eco-fashion, is just as stylish as the clothes are effortless

Lemlem lookbook: The latest lookbook featuring Ms Hearst, who is well known for focusing her socialite duties on charities and eco-fashion, is just as stylish as the clothes are effortless

Cute and chic: Inspired by the traditional weavers in Ms Kebede's native Ethiopia, the pieces are all hand-made in Africa

Cute and chic: Inspired by the traditional weavers in Ms Kebede's native Ethiopia, the pieces are all hand-made in Africa

The daughter of Ann Hearst, and niece to famous Patty, has also modelled for Tommy Hilfiger
and Lilly Pulitzer, and is featured in a new Assouline book, American
Beauty, which she proudly promoted on her blog where she also models
ethically sound fashion finds.

More of a jeans and T-shirt girl than a ballgown wearing heiress, most
recently Ms Hearst participated in the puppy mill raid in North Carolina
with Georgina Bloomberg for the Humane Society of the United States and
Friends of Finn, an organisation she started last year and named after
her dog.

Of her reason
for attending such events in person, rather than applying the
throw-money-at-it mentality popular among her elite peers, she says: 'If
I’m going to talk about an issue, I better know what it’s about
viscerally. It’s hard to watch, but it’s important.'