Hats off to her! Jameela Jamil unveils latest collection for Very.co.uk in Mad Hatter style shoot

Hats off to her! Jameela Jamil unveils latest collection for Very.co.uk in Mad Hatter style shoot

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UPDATED:

23:01 GMT, 4 September 2012

Jameela Jamil has unveiled her latest collection for Very.co.uk in a stunning Mad Hatter style shoot.

The 26-year-old TV presenter shows off her enviable legs in designs from the JAM by Jameela Jamil line, which includes maxi dresses, swing coats, trousers, shorts, jackets, and jumpsuits.

Stand out items include a stunning black maxi dress with a sheer cut-out above the waist, priced at 85, a red and white printed prom dress, 59, and a lace swing dress priced at 59.

Turning heads: Jameela Jamil models her JAM by Jameela Jamil collection for Very.co.uk

Turning heads: Jameela Jamil models her JAM by Jameela Jamil collection for Very.co.uk

Jameela Jamil models her collection for Very.co.uk

Key piece: The collection features this gorgeous printed prom dress (59)

The collection is due to go on sale on September 6th, with prices ranging from 32 – 85.

It is Jameela’s second line for the online retailer. Her debut collection was released earlier this year.

‘These clothes are all little confidence boosters,’ she said at the time.

Jameela Jamil models her collection for Very co uk

Fashion forward: The collection goes on sale on September 6th, with prices ranging from 32 – 85

Maximum style: The TV presenter poses in a stunning black maxi dress with a sheer cut-out, priced at 85

Maximum style: The TV presenter poses in a stunning black maxi dress with a sheer cut-out above the waist, priced at 85

‘I wasn't trying to prove how creative
and “edgy” I can be, I wanted to make clothes that women feel proud in.

'Confidence is the most attractive thing a woman can wear.’

Brand Director, Dan Rubel, said: 'We are very excited to have Jameela Jamil on board and are having a really positive reaction to her collection. It’s fun and wearable which our customers love.'

Giving an extra lift: 'These clothes are all little confidence boosters,' she says

Giving an extra lift: 'These clothes are all little confidence boosters,' she says

Classic look: Jameela says she wanted to make clothes that women feel proud in

Classic look: Jameela says she wanted to make clothes that women feel proud in

The website, an initiative created by the Shop Direct Group, who own Littlewoods and Great Universal – has also joined forces with the likes of Jasmine Guinness, Caprice, Peaches Geldof and designers Ann Louise Roswald, Amanda Wakeley and Preen, who have all created exclusive collections for the site.

Tuxedo 49

Tuxedo 49

Puff sleeve shirt 35

Puff sleeve shirt 35

Wide sleeve tunic 49

Wide sleeve tunic 49

Sweetheart necklace dress 59

Sweetheart necklace dress 59

Maxi dress 85

Maxi dress 85

All over lace swing dress 59

All over lace swing dress 59

Printed prom dress 59

Printed prom dress 59

Blue prom dress 59

Blue prom dress 59

Sequin halterneck 79

Sequin halterneck 79