Harrods Christmas in JULY? The festive countdown begins 151 days early

Harrods Christmas in JULY? The festive countdown begins 151 days early

Christmas in JULY The festive countdown begins 151 days early as Harrods opens grotto complete with Santa, elves and snow

8:50 AM on 29th July 2011

Jolly holidays! Father Christmas and helpers toast the opening of Harrods

Jolly holidays! Father Christmas and helpers toast the opening of Harrods” Christmas grotto – a staggering 151 days before the big day

Winter wonderland: Snowy Christmas trees and ornate decorations formed elaborate displays in the Harrods Christmas grotto

Winter wonderland: Snowy Christmas trees and ornate decorations formed elaborate displays in the Harrods Christmas grotto

Summer Santa: Father Christmas tucks into festive-flavoured ice cream - flavoured with brussels sprouts, egg nog and mince pies

Summer Santa: Father Christmas tucks into festive-flavoured ice cream – flavoured with brussels sprouts, egg nog and mince pies

Time to celebrate: Christmas baubles piled high in the grotto spelled out Harrods 2011 in glitter

Time to celebrate: Christmas baubles piled high in the grotto spelled out Harrods 2011 in glitter

Feeling generous The most expensive item on offer is a life-size Santa Claus decoration, priced at 2,999, while the least costly is a decoration priced at 1.95

Feeling generous The most expensive item on offer is a life-size Santa Claus decoration, priced at 2,999, while the least costly is a decoration priced at 1.95

Festive folie: The finishing touches are put to the Selfridges Christmas shop, which also launched today

Festive folie: The finishing touches are put to the Selfridges Christmas shop, which also launched today