The seven sides of Gwyneth Paltrow: Max Factor create different looks to reflect actress's life starting with 'the writer'
17:43 GMT, 14 November 2012
She's an actress, author, wife, mother and lifestyle guru so like most busy women, Gwyneth Paltrow needs a make-up look to fit all her different roles.
At home running around after her two children, Apple, eight, and Moses, six, that might be just mascara and blusher, while for a film premiere, it might be a striking statement look.
Now for a campaign for Max Factor, the actress's life has inspired seven different make-up styles that women can copy at home.
First look: As 'the writer' in the Max Factor campaign Gwyneth Paltrow has a simple, natural look
The first is as 'the writer' – inspired
by Gwyneth's work as founder and contributor to her lifestyle website
Goop and as the author of a cookbook released last year.
For this persona, she has simple eyeliner, mascara and a hint of blusher for a natural day-to-day style that's quick and easy to apply. In the shoot for the campaign, she complemented her make-up with a casual look or white tuxedo jacket and jeans.
Gwyneth explained the look behind 'the writer'. She said: 'The writer persona is me going into
town for a lunch or into London for a meeting or going to a friend's
house for dinner. Or me when I'm most myself, doing something creative,
having a look that says, confidence, creativity but still very much who I
Working it: The actress said the writer persona is her 'when I'm most myself, doing something creative, having a look that says, confidence, creativity'
The 40-year-old added that she keeps make-up to a minimum when she's at home but that it plays a great part in her professional life.
She said: 'I have a funny relationship with
make-up, in my own life I wear very little of it. It's huge part of my
professional life and I have been getting it done since I was 18 for
films and attending premieres. It's been important for the professional
aspects of my life.
'As I'm getting older I'm trying to experiment with
make up more myself and use it more myself around the house. My make-up routine is very simple.
I'm big into mascara and blusher and that's about as far as I get when
I'm running around at home.'
However, Gwyneth said her work with Max Factor has inspired to try and make more of an effect with her own make-up regime.
Gwyneth at a book signing for her cookbook: Being a writer is one aspect of her life and other looks to reflect her roles as an actress and mother will be released
'It's been interesting doing the shoot
and I'm starting to pay attention more to what the make-up artists do and how I can do it in my own life,' she said. 'I
think maybe I can try this trick at home – maybe I can be a bit more
brave and try a red lipstick or something.'
Max Factor said they choose Gwyneth for the campaign because of her 'natural beauty, but
also her chameleon style and ability to carry off diverse and arresting
They added: 'With many different roles to play in her everyday life,
Gywneth epitomises the modern day multi-tasking woman. She was the
perfect person to inspire the Max Factor network to create stunning looks, which
will in turn act as inspiration for women everywhere to find their own
personal glamour statements.'
Esi Eggleston Bracey, vice president, Max Factor Cosmetics added: 'This campaign is a real celebration of Max Factor make-up artistry and we’re hoping it will act as inspiration for other women to find the glamour statements that are right for them.'
The writer is the first look that is being advertised via print and TV adverts and others will be released over the coming months.
Watch behind the scenes on Gwyneth's Max Factor shoot below…