My Groupon nightmare! Baker who sells 100 cakes a month is forced to make 102,000 after bargain hunters flock to her 75% off web deal
Sour taste: Cake maker Rachel Brown outside her company Need A Cake, in Woodley near Reading. She was besieged with more than 8,500 requests after placing a discount deal on money-saving website Groupon
Rising to the occasion: Mrs Brown”s staff worked night and day to meet the extraordinary demand
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Sinking feeling: Need A Cake, which usually employs eight people, had to take on an extra 25 agency staff to meet demand, and in the process wiped out all the profits for the year
Fallout: One of Mrs Brown”s employees Jo Walsby was given the unenviable task of fielding calls from angry cupcake buyers whose orders were taking longer than expected to be fulfilled
Boxed in: Need A Cake usually sells boxes of cupcakes for upwards of 26, meaning a 2.50 loss was made on each of the 6.50 Groupon offers
WHAT IS GROUPON
