Great British Bake Off inspires competitiveness at mothers" coffee mornings as all want to be Mary Berry and Paul Hollywood

Posh biscuits, fresh flowers and banning the children: How the Great British Bake-Off made mothers' coffee mornings competitive
TV shows such as Come Dine With Me have led to home entertaining boomMothers admit buying new clothes and make-up before coffee mornings……and cleaning the house for three hours40% of women admit there is competition within their coffee morning circle

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UPDATED:

16:11 GMT, 24 October 2012

Modern mothers are pulling out more stops than ever when it comes to coffee mornings, all in aid of ensuring they are considered the best hostess within the group.

And it seems Paul Hollywood and Mary Berry are at least partially to blame.

As well as teaching us how
to make perfect fondant fancies, The Great British Bake-Off pair hosts have instilled in today's mothers a fiercely competitive
side when it comes to home entertaining – and 40 per cent of women now say there is competition within their coffee morning circle.

TV shows such as The Great British Bake Off, starring Paul Hollywood and Mary Berry, have made modern coffee mornings more competitive than ever before

TV shows such as The Great British Bake Off, starring Paul Hollywood and Mary Berry, have made modern coffee mornings more competitive than ever before

Women will now go all-out to impress other mothers when having them round for coffee mornings, splashing out on expensive biscuits, fresh coffee, flowers and even new ornaments to give the impression that they are the ultimate Nigella Lawson-esque domestic goddess.

And as well as cleaning the house from top to bottom for an average of three hours before their party arrives, mothers are
so intent on astonishing their friends with their amazing hosting
skills that many forbid their children from playing with toys prior to
event.

Some 36 per cent even ban their children from certain rooms to keep them spotless ahead of their grown-up gathering, and a third buy new clothes
and make-up in a bid to look well-presented and as though they are in
complete control of their home life.

Nine out of ten admit they go to an
extra effort to make sure the house is completely spotless, and 52 per
cent will even shut off certain rooms to their guests if they are too
messy.

The women of Desperate Housewives - from left, Teri Hatcher, Dana Delany and Felicity Huffman - loved a good cake-fuelled mothers' meeting during their heyday

The women of Desperate Housewives – from left, Teri Hatcher, Dana Delany and Felicity Huffman – loved a good cake-fuelled mothers' meeting during their heyday

Once the house is
clean, women will set about laying out flowers, new ornaments, photos and
sometimes seldom-used soft furnishings to give the place a warm and welcoming feel.

'Forty per cent admit there is always
competition within their circle of friends, and 13 per cent even admit that this has led to a fall out in the circle'

And
66 per cent of mothers will buy freshly cut flowers, 28 per cent will get
in a new houseplant and 23 per cent will set out the best crockery.

Ground
coffee, herbals teas, fruit juices and fresh fruit are amongst others
items mothers will fill the cupboards with in preparation for 'mum friends'
coming round.

On
average, women will spend an extra 12.39 on top of their usual weekly
food bill on food and drink for each coffee morning they host.

Shows such as Come Dine With Me, pictured, and The Great British Bake Off have led to a boom in home entertaining - and we all want to be the best

Shows such as Come Dine With Me, pictured, and The Great British Bake Off have led to a boom in home entertaining – and we all want to be the best

The
study – commissioned by Philips Saeco – quizzed 2,000 mothers, and revealed that 40 per cent admit there is always
competition within their circle of friends when it comes to hosting
coffee mornings.

'On
average, women will spend an extra 12.39 on top of their usual weekly
food bill on food and drink for each coffee morning they host'

And 13 per cent even admit that this competitiveness has led to a fall out in the circle.

Deneice Harwi, a spokesperson for Philips Saeco, said: 'With TV shows like the Great British Bake Off, the UK has witnessed a boom in home entertaining and stay at home mums are hosting more coffee mornings than ever before.

'From having the latest kitchen gadgets to the best tasting cake, coffee with friends is now an event where mums feel they have to prove themselves – it's a sign of whether they are coping or not.'

HOW MOTHERS TRY TO BE SEEN AS A DOMESTIC GODDESS….

Modern mothers are going to increasingly determined lengths to be viewed as a Nigella Lawson-esque domestic goddess by their peers, according to a new survey. Here are some of the tricks of the coffee morning trade:

The ultimate domestic goddess, Nigella Lawson

Buying new clothes and make-up before hosting a coffee morningCleaning the house for three hours beforehand
Locking the doors to very messy roomsBanning children playing with certain toysBanning children altogether
Spending 12.39 more than usual on weekly shop to provide 'posh' biscuits and fresh coffee, herbals teas, fruit juices and fresh fruit for group
Baking cakes and biscuitsBuying new kitchen gadgets
Buying fresh flowers and new ornaments