Gok Wan"s show inspires Debenhams to launch personal shopping for the blind


Gok Wan”s show inspires Debenhams to launch personal shopping for the blind

Inspiration: Gok Wan highlighted the light of blind shoppers when Di Cram appeared on his show How To Look Good Naked

Inspiration: Gok Wan highlighted the light of blind shoppers when Di Cram appeared on his show How To Look Good Naked

In training: Personal shoppers wore dark glasses to show them what it would be like to be blind In training: Personal shoppers wore dark glasses to show them what it would be like to be blind

In training: Personal shoppers wore dark glasses to show them what it would be like to be blind

It feels good: Debenhams worked with the Royal National Institute of Blind People (RNIB) to identify the main obstacles faced by customers

It feels good: Debenhams worked with the Royal National Institute of Blind People (RNIB) to identify the main obstacles faced by customers

Thorough description: Before training personal shoppers found it hard to broach the subject of sight loss with customers

Thorough description: Before training personal shoppers found it hard to broach the subject of sight loss with customers

Satisfied customer: The improved service is available in all 167 Debenhams stores across the UK and Ireland Satisfied customer: The improved service is available in all 167 Debenhams stores across the UK and Ireland

Satisfied customer: The improved service is available in all 167 Debenhams stores across the UK and Ireland