Girl adviser: Anonymous online tipster loved by footie fans and hated by bookies is actually a WOMAN
13:15 GMT, 20 November 2012
Kimberley Lloyd-Owen, 23, has been revealed as the expert behind popular website Goal AdviserShe pretended she was a man for years as she 'didn't want to be regarded as a blonde bimbo'
Goal Adviser is a football betting website specialising in English Premiership, Championship and Champions League gamesThe site has over 9,000 subscribers who have pocketed thousands of pounds from Kimberley's betting advice
Football fans have been surprised to discover the online tipster they have been relying on for accurate match betting advice is actually a woman.
Kimberley Lloyd-Owen has been revealed as the expert behind Goal Adviser, a football betting website specialising in English Premiership, Championship and Champions League games.
The 23-year-old from Cardiff kept her identity a close-kept secret and posted tips using the pronoun 'his' because she didn't think her expert advice would be heeded if football fans knew she was female.
Surprise: Kimberley has been revealed as the expert behind Goal Adviser, shocking many of its 9000 members who believe they were getting their tips from a man
'I didn't think I'd be taken seriously as a woman setting up a football-related betting
business. I didn't want to be regarded as a blonde bimbo,' she told The Sun.
Followers had previously taken to internet forums to try and guess who was behind Goal Adviser with many believing 'he' must be an experienced player-turned-manager like Terry Venables or George Graham.
'How wrong could they be,' joked Kimberley who has more than 9,000 subscribers who have pocketed thousands of pounds thanks to her betting advice.
Money-maker: Kimberley's website has banked thousands for herself and her subscribers through bets on premiership, championship and champions league matches
Kimberley's love of football started at a young age, and she has now managed to turn it into a successful business, with her expected earning this year currently estimated at 200,000
Love of sports: Kim (centre of the bottom row) was star of her school Netball team
Fans reacted with surprise to the news that their guru is actually a woman. Jay Kerai Tweeted 'shocked that @GoalAdviser is a woman! Still going to be using the site religiously though!' while on Facebook comments from fans included 'I am shocked for words' and 'wow! I would never have called this!'
Kimberley, a devout Cardiff City fan, started out by making 10 bets to support her team but was so successful she discovered she could turn her talent into a business. She set up Goal Adviser last year and quickly built up a strong following.
Now thanks to her own bets of 5,000 a week and the money she makes via Goal Adviser, her total earnings this year could be as much as 200,000.
Guess again: Fans had previously thought an experienced player-turned-manager like Terry Venables, left, or George Graham, must be behind Goal Adviser
She admits she is a 'bookie's nightmare' since she doesn't lose often and that three of her bookmaker accounts have been shut down because she was costing them too much money.
Kimberley, who doesn't smoke or drink, insists her betting is not a gambling addiction but a business.
But while her football knowledge has led to financial success, the same can't be said for her love life.
'Most men are intimidated when the talk gets round to football as I know more than them,' she said to explain her single status.