Giving husbands the bling factor! Vera Wang launches diamond wedding bands for men
22:19 GMT, 22 October 2012
Targeting husbands-to-be who love a bit of bling, Vera Wang has launched a men's wedding ring studded with a double row of diamonds.
Posing a sharp contrast to the traditional plain band, the dazzling white gold creation, which boasts a price tag of $2,200 is described as 'handsome and distinguished'.
It is one of two jewellery pieces created specifically for men by the U.S. designer, and more are set to go on sale in the coming months.
Bling factor: Vera Wang's men's wedding band is studded with a double row of diamonds and costs $2,200
The other men's wedding band included in the Vera Wang Love collection, costs $2,000 and features seven round cut diamonds.
Both designs include two sapphires, which are described as symbols of 'faithfulness and love'.
Vera Wang built her wedding fashion
empire dressing brides and bridesmaids, and she has since expanded her product offering.
She launched a collection of diamond bridal jewellery for women last year.
Alternative design: The other men's wedding band included in the Vera Wang Love collection, features seven round cut diamonds
Hidden meaning: Both designs include sapphires, which are described as symbols of 'faithfulness and love'
The are currently more than 60 designs
in the Vera Wang Love collection for women, with prices ranging from
$649.99 to $16,999.99.
At the time the 63-year-old designer
said: 'Creating a line of beautiful diamond engagement rings and bridal
jewelry is a natural extension of my passion for designing bridal
And following its success she has decided to tap into the men's market. The decision to legalize same-sex marriage in the U.S. state of New York last year, could have prompted the move.
The Vera Wang men's wedding bands are available exclusively on Zales.com.