Rooting for a ginger revival! Spice set to perk up the Christmas table as sales soar 76 per cent
The big new foodie trend for Christmas is ginger, say retailers, with food and drinks containing the spice selling in huge quantities.
According to recent statistics, exports of root ginger from India, the cheapest origin for good quality ginger, have gone up by 76 per cent year on year.
And Marks & Spencer is seeing a significant trend towards the traditional ginger flavour, with sales up 20 per cent in ginger wine and ginger beer compared to last year.
Ginger is fast becoming the foodie trend of Christmas, with sales up 76 per cent year on year
M&S Product Developer Jenny Rea said: “Ginger flavoured products are really enjoying a purple patch. As with many flavours which are popular at the moment, ginger appeals to people’s sense of nostalgia, often reminding them of family favourites and traditional recipes.
Since September we have launched a Gingerbread Rum, Gingerbread Cream Liqueur as well as a ginger flavour in our Soft Brew range, all of which have proved popular with customers.”
The trend began to emerge some two years ago when Crabbies launched an alcoholic version of its ginger beer which was considered the drinks industry success story of the year.
More recently Stone’s has launched a 2 million campaign for its alcoholic ginger beer – Ginger Joe.
Gingerbread men were recorded as far back as the Elizabethan times, when Queen Elizabeth I would commission the treats to be made in the likeness of her guests at court
Ginger ale originated in English taverns in the nineteenth century, when bar-keepers put out small containers of ground ginger for people to sprinkle into their beer.
Since as far back as 500 B.C. ginger has been known for many health benefits and as a remedy for upset stomach, indigestion, motion sickness, and cramps. It is also said to be able to help reduce fevers, and relieve pain and is considered an aphrodisiac.
The first documented instance of gingerbread men biscuits was in the court of Queen Elizabeth I.
She had the gingerbread figures made and presented in the likeness of some of her important guests.
GO TO ANNE SHOOTER”S FOOD BLOG FOR A REVIEW OF SOME GINGER PRODUCTS AND A DELICIOUS STICKY BLACK GINGERBREAD RECIPE.