Get rid of wrinkles in a flash! Fujifilm launches beauty range with creams made from film technology
Japanese photography firm Fujifilm is moving into the beauty market by launching its own range of anti-ageing creams.
The company has harnessed its expertise with collagen and antioxidants – used to fix emulsion to film and prevent the image fading – to produce a compound that protects the skin from harmful ultra-violet sun rays.
According to Fujifilm, its Astalift products help to boost skin tone and contains an antioxidant called astaxanthin – a pink pigment found in shellfish and salmon.
Youthful: Fujifilm is moving into the beauty market by launching a new range called Astalift
Scientists from research groups in Europe, America and Asia have recognised astaxanthin as more effective at reducing the damage caused by ultraviolet rays than CoQ10 – the antioxidant co-enzyme that is commonly used in anti-ageing treatments.
HOW IT WORKS
Fujifilm says a special collagen call Pico-Collagen can penetrate the skin through gaps between cells. It is believed to work from inside the skin to restore the skin's youthful suppleness and elasticity.
Collagen is also used in photography to stop old photographic images fading.
The natural ingredient in the product is astaxanthin and is believed to protect the skin from ultraviolet light.
Andrzej Brylak, director of Fujifilm's European beauty and health division, said: 'Collagen only started being used by the cosmetics industry relatively recently.
'It is a key ingredient in film emulsion and we have a very long history of research in this area. Preventing oxidisation from light exposure is also a big issue in protecting film and a similarly big issue in preventing skin damage.”
The skincare market in Britain is worth almost 1billion a year.
transition into the beauty market comes when rival, Kodak, is filing
for bankruptcy protection in the United States.
The popularity of
digital cameras has begun to kill of traditional photographic companies.
Rachel Watson, a senior
lecturer in aesthetic dermatology at Manchester University told the
Sunday Times: 'Proving this Astalift product has a benefit will be the
'There is now a lot of research on antioxidants and we are
making headway with products that make a difference but the question
with this new formulation will be whether it really has an effect.”