Genie Bras designed to "move with your figure" launches in Tesco and Bhs

Say goodbye to underwires, cup sizes and straps: Genie Bra designed to “move with your figure” launches in Tesco and Bhs

10:17 AM on 14th October 2011

Genie bra Retail hit: The Genie Bra, which has sold over a million to date, has no underwire, cups or hooks. Instead, its stretchy Nylon and Spandex fabric

The Genie Bra, available in dress sizes 8-22, has been designed to mouldto the correct cup size without underwiring, hooks or adjustable straps

Before and After Before and After

The bra, retailing at 39.99 for a pack of three, in black, white and nude, provides lift and support while seamless cups make it almost invisible under sheer shirts

Before and After(back) Before and After(back)

The Genie Bra, launching in Tesco and Bhs this month, promises to rid the wearer of bust spillage and back fat