Genie Bra designed to "move with your figure" launches in Tesco and Bhs

Say goodbye to underwires, cup sizes and straps: Genie Bra designed to “move with your figure” launches in Tesco and Bhs

6:42 PM on 12th October 2011

Genie bra The bra retails at 39.99 for a pack of three, in black, white and nude, and six support pads you can slip into invisble pockets for an enhanced look

The Genie Bra, available in dress sizes 8-22, has been designed to mouldto the correct cup size without underwiring, hooks or adjustable straps

Before and After Before and After

The bra, retailing at 39.99 for a pack of three, in black, white and nude, provides lift and support while seamless cups make it almost invisible under sheer shirts

Before and After(back) Before and After(back)

The Genie Bra, launching in Tesco and Bhs this month, promises to rid the wearer of bust spillage and back fat