Gemma Merna, Sam Faiers and Chloe Cummings show off their assets in revealing dresses


Sexy in the city! Chloe Cummings, Sam Faiers and Gemma Merna show off their assets in revealing dresses

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UPDATED:

13:37 GMT, 16 March 2012

It was definitely a girls night out, yesterday, as these three blondes stepped out in London for a few drinks.

TOWIE star Sam Faiers led the way on an evening filled with promotional event appearances as she was joined by fellow reality TV star Chloe Cummings and Hollyoaks actor Gemma Merna.

The three women each showed off their chests in very revealing dresses as they spent the evening in the capital.

Low cut: From left, Chloe Cummings, Sam Faiers, and Gemma Merna steeped out in revealing dresses, last night

Low cut: From left, Chloe Cummings, Sam Faiers, and Gemma Merna steeped out in revealing dresses, last night

Their first stop was at a gala screening of new movie We Bought a Zoo, which was held at the May Fair hotel.

Soap star Gemma, 27, was clearly relishing
the 18C heat as she chose a spring inspired canary yellow frock.

Merna, who is famous for playing Carmel Valentine in the Channel 4 soap, was dressed very similarly to Faiers in the peplum dress designed by Hybrid.

On show: The reality TV star wore a low cut peplum dress which she teamed with a mint green handbag

On show: The reality TV star wore a low cut peplum dress which she teamed with a mint green handbag

On show: The reality TV star wore a low cut peplum dress which she teamed with a mint green handbag

Here come the girls: The trio enjoyed a night on the town by hoping from one promotional event to another

Here come the girls: The trio enjoyed a night on the town by hoping from one promotional event to another

The 21-year-old opted for secretary chic as she slipped into a black low-cut blouse and added a splash of colour with a mint green bag and a large diamante cross necklace.

Sam managed to disguise her tan peeling following her trip to Dubai, although was obviously self-conscious as she tweeted: 'Getting ready on my way out !! And yes I am peeling & it's still there so sorry if I offend any of u, can't be helped ;-)'

Meanwhile, Abbey Crouch's cousin Chloe was not in a position to bend down at any point as she wore a daringly short gold dress.

Designer girls: Hollyoaks star Gemma Merna stepped out carrying a Yves Saint Laurent nude colour clutch

Designer girls: Hollyoaks star Gemma Merna stepped out carrying a Yves Saint Laurent nude colour clutch

The Force: Sam looked uncomfortable as she removed her Star Wars character helmet at the Xbox 360 game launch

The Force: Sam looked uncomfortable as she removed her Star Wars character helmet at the Xbox 360 game launch

The Force: Sam looked uncomfortable as she removed her Star Wars helmet at the Xbox 360 game launch

The former Britain's Next Top Model
contestant tweeted: 'Haven (sic) a such a good time in london with
@SamanthaFaiers and @gemmamerna xx'.

The next stop for the trio was a launch party for the Xbox 360 Kinect Star Wars game at the London Film Museum.

Sam was seen getting to grips with the game and also tried to play matchmaker when she tried to set up Chloe with Waterloo Road star Lucien Laviscount.

New friends: Sam and Tom Woodley flirted with each other at the Star Wars game launch

New friends: Sam and Tom Woodley flirted with each other at the Star Wars game launch

Unfortunately, The Force was not with
Sam, as Chloe was reportedly not interested in the former Celebrity Big
Brother star and a source said despite Lucien's best efforts she spurned
his advances.

Miss Faiers didn't stop there at the love connection as she was seen flirting outrageously with a young man at the event.

The mystery guy turned out to be the Henry Woodley, the little brother of Made In Chelsea's Cheska Hull.

Battle of the blondes: Gemma Merna, Sam Faiers and Chloe Cummings attend a special screening for the film We Bought A Zoo at the May Fair Hotel

Battle of the blondes: Gemma Merna, Sam Faiers and Chloe Cummings attend a special screening for the film We Bought A Zoo at the May Fair Hotel

He clearly took a shine to Sam after he tweeted: '1 HELL of a night- as usual thanks 2 the big sis @Cheska85 Wat I learnt today- @SamanthaFaiers is a babe and BungaBunga is a top venue.'

His sister also noticed the attraction and said: 'My brother has the hots for beaut @SamanthaFaiers – awesome star wars party – #lettheforcebewithyou'.

The Only Way Is Essex stars Billi Mucklow and Cara Kilbey also graced the event at the May Fair Hotel, both tottering along in peep toe black patent shoes and tight bandage creations.
Is that a natural tan Cara Kilbey and Billi Mucklow both look rather orange

Is that a natural tan Cara Kilbey and Billi Mucklow both look rather orange

Mime artists: Benjamin Mee, the author whose experiences the film is based on, and Christine Bleakley both opted for theatrical black

Mime artists: Benjamin Mee, the author whose experiences the film We Bought A Zoo is based on, and Christine Bleakley both opted for theatrical all-black ensembles

Christine Bleakley kept things simple in an all-black ensemble, but there was no Frank Lampard.

Instead, the Dancing On Ice host posed with Benjamin Mee, the author whose experiences the film are based on.

The movie stars Matt Damon and Scarlett Johansson in a tale set
in Southern California, following a father that moves his young family
to the countryside to renovate and re-open a struggling zoo.

Come straight from school Sinitta arrives with Zac and Magdalena, who appears to be in uniform

Come straight from school Sinitta arrives with Zac and Magdalena, who appears to be in uniform

Mother Sinitta brought her terrible twosome Zac and Magdalena along, with her daughter still in school uniform.

Kate Garraway's little girl Darcey
appears to have developed the showbiz gene, with a natural flair for
comedy as she used her mother as a human shield.

Playful: Kate Garraway's daughter Darcey uses her mother as a shield

Playful: Kate Garraway's daughter Darcey uses her mother as a shield

Feeling shy Darcey hid beneath her mother's baggy sweatshirt

Feeling shy Darcey hid beneath her mother's baggy sweatshirt