TOWIE's Gemma Collins gives her tips for curvy girls on This Morning as she unveils her own designs for new figure-flattering dresses
00:38 GMT, 20 September 2012
Curvy girls haven't always had it easy when it comes to finding fashionable clothes that don't just fit, but flatter too.
There are a handful of great stores out there who cater for larger ladies – Evans, Debenhams and M&S to name a few – but still the majority of fashion designers have in mind the sort of flat-chested, stick-thin girls they use to model their clothes when they conceive their collections.
But the sands are shifting, says TOWIE's fuller-figured star Gemma Collins.
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Wild thing: TOWIE star Gemma Collins has just released further items to join her debut collection, which is sold online. Here Gemma is wearing the new Kenya dress, 60, and right, printed dress from the collection, 60
Fashion expert: Gemma Collins, in another of her designs, appeared on This Morning to talk about fashion for larger women
Having recently designed her first collection of dresses for curvier girls – in styles that she says flatter the female form, she is well-placed to talk on the topic.
And today on This Morning, the ebullient reality television star presented a selection of her favourite pieces from the High Street.
'The High St is finally being good to us,' Gemma told Holly Willougby and Philip Schofield during the segment.
'They’re really sorting it out – it’s
more fun for bigger girls to go shopping because there’s more variety out there,'
Model behaviour: Gemma showcases one of her latest designs on Celebrity Fashion Clothing, released in time for autumn/winter
'There is so much out there with shapewear built in now, it's much easier,' she said.
Showing off a model wearing a dress with figure-fixing panelling from M&S, she said that fuller-figured girls should try such styles to whittle their waists and make them look much slimmer.
'Panelling is good, it cuts you down and makes you look much slimmer,' she said.
Phillip Schofield was most impressed by the idea – saying it would solve women's Bridget Jones pants horror, a dilemma that has always bothered him.
'Could you wear massive pants, with smaller pants underneath on a date' he wondered. 'Then at the end of
BEST SHOPS FOR CURVY GIRLS
the evening, you could slip off, take off the big pants and throw them out of the bathroom window.'
A very amused Holly informed Phillip that would mean the woman suddenly having to let it all hang out under her dress – to which Phillip said,
'You’d hope you’d
have had a bit of wine, and the lights would be low by then.'
Unfazed by Phillip's tangent, Gemma, who came across as quite a pro with live television, continued with her showcase, bringing out a 'clever cut' dress by Preen at Debenhams with a 3D fabric that claimed to enhance the beauty
of the figure – by stretching in all directions so you avoid unattractive creasing and straining.
Gemma also showed an Illusion panel dress by Star at Debenhams, in a vibrant purple and with a deep V-neck with black lace panelling
to reduce the bust, while the belt 'nips you in and makes you look slimmer,' she said.
Clever ruching in the middle flatters the fuller figure and hides lumps and bumps, too, she continued.
Gemma, clearly quite the expert on dressing to flatter the figure, today sees the release of yet more items from her own collection.
And while she did not talk about her own designs on the show, she did choose to wear one of her distinctive printed dresses.
The first selection of garments from her debut clothing line went on sale last month, with these fresh pieces for autumn/winter joining the line on her own website, www.gemmacollinsofficial.com and celebrity fashion website www.celebrityfashionclothing.co.uk.
When the 50-piece collection, which caters for sizes 14-22, was launched earlier this summer, it was said she is set to earn 1m through sales.
The star said at the time her success would be all the sweeter because it would be one in the eye for the bullies and internet trolls that make fun of her for being fat.
She says: 'It makes me laugh to think
people take the mick out of my size, but I’ve made being larger actually
very profitable. On top of that I’ve met the man of my dreams [show co-star Arg]. As far
as I’m concerned that’s enough to answer any critics… frankly, they
can kiss my a***!'
GEMMA'S FIGURE FLATTERING FASHION TIPS
Choose dresses with built-in shapewear so you don't need to worry about wearing big pantsClever patterns – curved lines that narrow the body – can create an optical illusion of a narrower silhouette
Detailing like volume at the shoulders can lift the arms and make them seem slimmerTwo-tone dresses or a skirt and top – always darker on the bottom half – is really slimmingA peplum will skim over the tummy and flatter the figureRuching can hide problem tummy areasBelts can highlight the smallest part of your body
Back detail really sculpts the body
GEMMA'S DEBUT COLLECTION
Built for curves: The 35 Essex dress features
clever draping around the arms and stomach and the 65 Rome maxi dress
features straps wide enough to cover sturdy bra straps
Scallop hem: the 75 Holland dress
Pink lady: In the 35 Los Angeles tunic top
Monochrome: The 35 Zanzibar waterfall jacket
Not a 'showmance': Gemma says her relationship with co-star Arg is the real thing
Hometime: Arg takes the lead – and Gemma's handbag – after a heavy night in Essex
The Gemma Collins Collection is available from www.gemmacollinsofficial.com
VIDEO: Gemma opens up about TOWIE, pie and mash, and new boyfriend Arg…