Gemma Arterton ditches shoe shopping for linens as she launches Harrods Summer Sale

“I sound really grown-up”: Gemma Arterton ditches shoe shopping for linens as she launches Harrods Summer Sale

12:16 PM on 18th June 2011

Ready, steady, shop! Gemma Arterton posed on a catwalk with some mannequins as she launched the Harrods Summer Sale today

Leggy: Gemma looked coyly over her shoulder as she flashed a sexy pair of pins in a short sparkly dress

Delighted: Gemma said she was thrilled to have been asked to launch the sale as she was escorted into the store by Mr Al-Fayed and managing director Michael Ward

Welcome: Gemma poses under the famous sign with Mr Al-Fayed and Harrrods board member Dr Kamel Maamria

Famous faces: Eva Longoria opened the winter sale in 2006 while Lily Allen was on hand to cut the ribbon the following year, both arriving in the green Harrods horse and carriage

Ladies who shop: Victoria Beckham opened the New Year sale in 2002 while Kim Cattrall was on hand to launch the summer one in 2008