From Duchess to Debenhams: Jenny Packham to launch high street collection
The Duchess of Cambridge has turned heads in several of her designs.
The most memorable being a 3,800 shimmering gown worn to the ARK charity gala last year.
But for many, Jenny Packham's pricey eponymous label – which starts at 85 for a Swarovski embellished thong – has remained a little off budget.
Royal seal of approval: Catherine has worn Jenny Packham's designs three times. At the ARK gala in London (left), in Calgary, Canada (centre) and at the polo in Santa Barbara (right) in 2011
However the designer, whose flagship store is situated in London's Mayfair, is set to launch a cut-price collection.
Having established a star-studded following, the 46-year-old has created an affordable high street line in collaboration with Debenhams.
It is expected that the range will feature bright colours, light fabrics, whimsical detailing and feminine cuts.
Packham will join the likes of Julien Macdonald, Roksanda Ilincic, Jonathan Saunders and
Matthew Williamson who have also created capsule collections for the UK retailer.
With the luxury brand boasting an elite fan base, Jenny Packham's purse-friendly pieces are sure to be a hit with price-conscious shoppers.
Fit for a princess: Some of Jenny Packham's designs on the runway during New
York Fashion Week 2011
Stars such as Rihanna, Keira Knightley, Beyonce and Cameron Diaz have been spotted in gowns from Jenny Packham and last year the Duchess of Cambridge opted the designer on three separate occasions.
As well as the ARK gala, the 30-year-old was seen in two dresses on the Royal tour to Canada and the U.S.
She chose a yellow sundress for her arrival in Calgary in, and a hand-painted floral frock to attend the polo in Santa Barbara, California, two days later.
A Jenny Packham jewellery range will also debut at Debenhams.
Jenny Packham launched her first collection at the London Designer Show in 1988, the label now has stores in London and Paris, and is stocked globally.