From chin implants to cheek fillers, three men reveal why they chose to have cosmetic surgery

From chin implants to cheek fillers, three men reveal why they chose to have cosmetic surgery

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UPDATED:

21:58 GMT, 3 May 2012

Men are the fastest-growing demographic for cosmetic surgery, with a record 1.1million going under the knife last year alone.

Now, three men have opened up about their procedures, describing the reasons they decided to improve their looks.

Speaking to Kathie Lee and Hoda on the Today show, the patients of cosmetic surgeon Dr Ramtin Kassir discussed their nose jobs, hair transplants and chin implants.

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Cosmetic surgery fans: Joseph (left), Franck (centre) and Bruno (right), have discussed why they went under the knife with Kathie Lee and Hoda this morning

Cosmetic surgery fans: Joseph (left), Franck (centre) and Bruno (right), have discussed why they went under the knife with Kathie Lee and Hoda this morning

Joseph, 22, who was deemed 'adorable' by Hoda, told how his surgeries had improved both his self-esteem and his business.

'I've had a rhinoplasty, a chin implant, and Restylane fillers in my cheeks,' he told the show.

'It made a huge difference, definitely
improved my business, my outlook every day has changed, really it
changed everything.'

Benefits: Joseph, 22, told how his surgeries had improved both his self-esteem and his business

Benefits: Joseph, 22, told how his surgeries had improved both his self-esteem and his business

Male cosmetic procedures on Kathie Lee and Hoda

Male cosmetic procedures on Kathie Lee and Hoda

Three-step process: Joseph had a rhinoplasty, a chin implant, and Restylane fillers in his cheeks

Franck, 40, also seemed thrilled with the results of his rhinoplasty and chin liposuction, which he decided to add to a series of sinus surgeries.

Cashing in: Dr Ramtin Kassir says one of the most popular procedures in male patients is the chin implant

Cashing in: Dr Ramtin Kassir says one of the most popular procedures for men is the chin implant

'I snored, I used to snore like a freight
train,' he revealed. 'So essentially I had the inside plumbing done…

'I had my turbinates reduced, my sinuses, and I figured while I was
on the table I might as well straighten [my nose] out a little bit.'

The result was so subtle, only Franck's sister spotted that any cosmetic work had taken place.

'It was just such a conservative job,
I didn't want anything over-the-top,' he explained. 'I just wanted my
profile fixed a little bit.'

Equally understated was Bruno's hair
transplant, a microsurgery that saw individual hairs planted one-by-one
into the areas where it was thinning.

He admitted: 'I
was losing [my hair], and being a macho Italian, I just couldn't do it.
I don't have a face like Bruce Willis or Yul Brenner…

'What's amazing is how they put them
in your head growing the right way – I was panicking that in six months
my hair would be all over like Dr
No!'

One of the most popular procedures chosen by male patients is the chin implant, Dr Kassir revealed.

Subtle: Franck, 40, admits no-one but his sister noticed that he'd had a nose job

Subtle: Franck, 40, admits no-one but his sister noticed that he'd had a nose job

Double-up: Franck had a rhinoplasty during a series of sinus procedures. He also had chin liposuction

Double-up: Franck had a rhinoplasty during a series of sinus procedures. He also had chin liposuction

Double-up: Franck had a rhinoplasty during a series of sinus procedures. He also had chin liposuction

Microsurgery: 'Macho Italian' Bruno had a hair transplant after noticing he was thinning on top

Microsurgery: 'Macho Italian' Bruno had a hair transplant after noticing he was thinning on top

Microsurgery: 'Macho Italian' Bruno had a hair transplant after noticing he was thinning on top

'Chin implants are very important in balancing out a male face,' he said. 'There's very few CEOs that you'll see who have retrusive chins.'

But nothing is off-limits, and it seems men are now embracing both invasive and non-invasive cosmetic treatments with the same enthusiasm as women.

'There's a lot of new techniques, new technologies, lasers and everyone, everyone everyone – including men – are doing… non-surgical things to make you look good,' Dr Kassir concluded.

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