From $50 yoga mats to a $500 bicycle, Target launches Neiman Marcus holiday collection – but can anyone afford it
21:59 GMT, 22 October 2012
They may made an odd couple, but when discount store Target and luxury
merchant Neiman Marcus said they were teaming up for a limited-edition Christmas gift collection by top CFDA designers, Americans were excited about the possibility of affordable, beautiful gifts.
The much-buzzed about collection features 50
limited-edition products from $7.99 to $499.99, which will be
available nationwide at Target and Neiman Marcus stores, and online,
starting December 1st.
However after the collection's lookbook was released last week, described as 'well-designed products at affordable prices' by Wanda Gierhart, CMO of The Neiman Marcus Group, some commenters have voiced their disappointment; labelling the products, including a $50 yoga mat, as 'over-priced'.
Affordable Some commenters have voiced their disappointment at the collection, labelling the products – including this $50 yoga mat designed by Diane von Furstenberg, 'over-priced'
The most expensive item at $499.99 comes from Alice + Olivia, which designed a floral bike with a basket and lime green details.
The brand is also offering a small black and white suitcase trimmed in the same lime color for $179.99.
Diane von Furstenberg, known for her flattering printed wrap dresses, designed a yoga mat and jewellery box in a tree-limb print, which will both retail for $49.99. Most regular yoga mats retail for between $11 and $35.
Christmas wheels: The most expensive item at $499.99 comes from Alice + Olivia, which designed a floral bike with a basket and lime green details
Marc Jacobs designed a $69.99 zip-lock pouch and a black-and-grey scarf for the same price, while a Philip Crangi for Traget picture frame is $49.99.
The high-low collection will also include products from Oscar de la Renta, Derek Lam, Proenza Schouler and Jason Wu.
A favorite of First Lady Michelle Obama
and a previous collaborator of Target, Mr Wu has created two children's party dresses, each sitting at $59.99 and $69.99 respectively.
Metallic fun: One Christmas bauble from Rodarte costs $19.99 (left), while Marc Jacobs designed a $69.99 zip-lock pouch (right)
Least expensive: The $7.99 piece described in the collection's lowest price range, is this roll of Rodarte wrapping paper
A set of three of his Christmas tree ornaments will set you back $49.99, while one bauble from Rodarte is priced at $19.99.
The $7.99 piece described in the collection's lowest price range, is a roll of Rodarte wrapping paper.
While Target sells $25
dresses and generates almost half its revenue from staples like food and
detergent, Neiman Marcus has cultivated a reputation for
expensive fashion, selling $1,000 shoes and $3,000 handbags.
Designer decorations: A set of three Jason Wu for Target tree ornaments will set customers back $49.99
Best dressed: Jason Wu also created $69.99 children's
party dresses for the collection (left) and Marc Jacobs designed a scarf for the same price (right)
Fashion skater: Derek Lam for Target + Neiman Marcus Holiday Collection Skateboard, is priced at $99.99
Both want to grab a new segment of customers who are
increasingly looking for both higher and lower-price stores, with this holiday gift collection aiming to be a 'modern approach' to
Regardless of the products' price points, the collection, curated by designers that already have a cult-like
following, is expected to be in high demand; some items could sell out
in just a couple of days, executives said.
This time around,
however, shoppers will be allowed to buy only a limited number of each
item, though Target spokesman Joshua Thomas said the number hasn't been