Forget inner beauty- our first impressions of others are still based on appearance
15:22 GMT, 25 October 2012
Bad news for ugly ducklings and the less fashion savvy- it seems appearance is as important to us as they ever were, according to an online survey.
Three fifths of people form their opinion of someone within just five seconds of meeting them and more than a third said appearance was everything when forming first impression.
A quarter of (rather judgmental) respondents admitted that they always evaluate someone by their appearance alone.
Hot You're hired! Half of Britons feel appearance trumps experience or qualifications in interviews
Those living in the capital are the most likely to ‘judge a book by its cover’ 37 per cent of Londoners reporting that they ‘always’ judge someone by their appearance when meeting them for the first time.
Those in the south west are the most forgiving with only 17 per cent forming their opinion about someone purely on their appearance.
This tendency to judge can make the dating scene a nightmare.
One in ten Britons confess they have walked out on a first date because they were turned off by what their prospective partner was wearing or how they looked.
Those seeking romance in the capital suffer the most from dating snubs with 24 per cent of them having ditched a date they deemed not good looking enough.
Across the country men are the worst culprits with nearly a fifth admitting to walking out on a date because they did not like what the woman was wearing.
Not surprisingly women are more willing to put up with man with bad dress sense, with just five per cent of women prepared to cut and run based on those maroon cord trousers alone.
In an ironic twist it might be our fear of being judged that is preventing us from becoming better dressers.
Ready to make a run for it: We judge others on appearance more than we might care to admit, with 1 in ten having ditched a date because of how they looked
Almost half of Britons have been made to feel inferior by shop assistants in the more high-end designer stores, leading as many as 44 per cent of us to have avoided entering a designer shop at least once.
A huge 59 per cent of Britons have labelled shop assistants as ‘judgemental’ following their past experiences with them.
Unfortunately it seems things don’t get better in the workplace with a third admitting to judging a colleague on their first day of work based on the clothes they were wearing.
Almost half of Britons revealed that appearance is the most important factor to consider in an interview situation – over experience or qualifications. spokesman from Wonga.com who carried out the survey said: ‘It seems from the research that we are hard wired to make decisions about people based on first impressions.
‘This could mean that people are unfairly judged in social and business environments.’