REVEALED: Forever 21 unveils new collection for autumn/winter modelled by Texas It girl Ashley Smith
10:31 GMT, 4 September 2012
It's the American high street chain that has had women pulling out their purses time and time again since it landed in the UK this time last year.
Forever 21, which launched with a store in Birmingham last year, has gone from strength to strength in the UK ever since. This year it doubled the size of its Oxford Street store and has seen its profile soar since a store opened in Westfield Stratford in time for the Olympic Games.
And now the popular brand has released tantalising campaign images of their AW12 shoot, modelled by Texan it-girl Ashley Smith, that will have savvy shoppers rushing out to their nearest store when the collection hits the shelves this week.
Ashley Smith is the new face of Forever 21's AW12 campaign
The 20-year-old is one of the U.S.
models of the moment, known for her unconventional smile and sexy
silhouette and adds her charm to the new campaign for the
fashion-forward yet affordable brand.
The edgy campaign was shot by
photographers Santiago and Mauricio Sierra and shows Ashley in a series of poses debuting the brand's latest offerings.
for their stylish but affordable high-street staples, Forever 21's new
range features playful pops of leopard print and a micro-collection of
cute clutch bags.
Although she may be a new face to land on British soil, Smith has a solid modelling career and has recently been spotted gracing the runways of Balenciaga and Prada.
She was also named the face of designer Alexander Wang's T collection last year.
The campaign was shot by photographers Santiago & Mauricio Sierra
At 5ft 8in, Ashley has been compared to Lara Stone which she says is a great compliment
Smith was first discovered as a young teen at the the SXSW music festival in Austin, Texas.
has appeared in editorial campaigns for Vogue, Elle, Harper's Bazaar
and has also starred in runway shows for Jen Kao and Prada.
The 5ft 8in model has gapped teeth, a look that has drawn countless comparisons to British models Lara Stone and Georgia Jagger.
She said in an interview last year that she is flattered by comparisons to Stone, who is married to comedian David Walliams.
'I think she has cleared an amazing
path for me!' Smith says. 'But I am my own person and have many
different things to bring to this industry.'
She has appeared in editorial campaigns for Vogue, Elle, Harper's Bazaar and has also starred in runway shows for Jen Kao and Prada
She also, in a interview with Fashionista.com last year, said that she had considered getting braces before her modelling career.
She said: 'Yeah I thought about it a
lot when I was little, I even went to the dentist to get it fixed, but
I’ve never actually had all the money in one place to be able to do it.
Now it makes me money!'
She also says her buxom figure – she is a 32D – is both a blessing and a curse.
She also says her buxom figure – she is a 32D – is both a blessing and a curse
'I believe it’s a deciding factor for a lot of jobs, because it effects the clothes so much.
'But it’s part of me! So one day they
will just adjust all the clothes to my bust, rather than me having to
adjust my breasts for their clothes.'
Smith also has aspirations beyond modelling.
'I’ve always wanted to be a Broadway
actress,' she has said. 'You know Little Shop of Horrors I’m gonna play
Audrey one day! Just you wait.'
The collection features smart yet girly chic outfits from shirts with bow detailing to more casual blouses
A metallic skirt and tweed style shorts feature and add to the eveningwear section
A leopard style jumper add a pop of fun to the range and a cute high-neck blouse is bang on trend